BBA in Multimedia Communication
The Multimedia Communication in BBA prepares students for careers in Internet based broadcasting and communication as well as traditional broadcasting and communication opportunities. Positions in this field include e-commerce marketing, content development, Internet sales management, graphics design and multimedia. The program is an excellent choice for those students who want a general business education while still pursing more specific opportunities in technology based sales and communications. It is also an excellent program for those students who intend on continuing their education in an MBA or MBA/IT program.
Business Administration Core Courses: 33 Credit Hours
|
Area |
Course |
Description |
Credit |
|
ACT |
2210 |
Principles of Accounting I |
3 |
|
ACT |
2220 |
Principles of Accounting II |
3 |
|
BUS |
3020 |
Statistics for Business I |
3 |
|
BUS |
3030 |
Principles of Management |
3 |
|
BUS |
4030 |
Business Finance |
3 |
|
BUS |
4040 |
Business Law I |
3 |
|
BUS |
4110 |
Business Policies |
3 |
|
ECO |
2000 |
Principles of Macroeconomics |
3 |
|
ECO |
2010 |
Principles of Microeconomics |
3 |
|
ECO |
3070 |
Global Economy |
3 |
|
MKT |
3100 |
Principles of Marketing |
3 |
Information Technology Concentration Courses: 32 Credit Hours
|
Area |
Course |
Description |
Credit |
|
ITI |
1900 |
Business Information Technology |
2 |
|
ITI |
2800 |
Web Site Design & Scripting I |
3 |
|
ITI |
3800 |
Graphic Design & Imaging I |
3 |
|
ITI |
3820 |
Introduction to Multimedia |
3 |
|
ITI |
3880 |
Video Art & Web Broadcasting |
3 |
|
BUS |
2250 |
Business Communication |
3 |
|
COM |
3300 |
TV Studio Production (ITI 4180) |
3 |
|
COM |
4190 |
Organization & Corporate Video Production (ITI 4190) |
3 |
|
MKT |
3130 |
Consumer Behavior |
3 |
|
MKT |
3220 |
Advertising Management |
3 |
|
MKT |
4510 |
Career Internship in Marketing |
3 |