BBA in Multimedia Communication

The Multimedia Communication in BBA prepares students for careers in Internet based broadcasting and communication as well as traditional broadcasting and communication opportunities.  Positions in this field include e-commerce marketing, content development, Internet sales management, graphics design and multimedia.  The program is an excellent choice for those students who want a general business education while still pursing more specific opportunities in technology based sales and communications.  It is also an excellent program for those students who intend on continuing their education in an MBA or MBA/IT program.

Business Administration Core Courses: 33 Credit Hours

Area

Course

Description

Credit

ACT

2210

Principles of Accounting I

3

ACT

2220

Principles of Accounting II

3

BUS

3020

Statistics for Business I

3

BUS

3030

Principles of Management

3

BUS

4030

Business Finance

3

BUS

4040

Business Law I

3

BUS

4110

Business Policies

3

ECO

2000

Principles of Macroeconomics

3

ECO

2010

Principles of Microeconomics

3

ECO

3070

Global Economy

3

MKT

3100

Principles of Marketing

3

 

Information Technology Concentration Courses: 32 Credit Hours

Area

Course

Description

Credit

ITI

1900

Business Information Technology

2

ITI

2800

Web Site Design & Scripting I

3

ITI

3800

Graphic Design & Imaging I

3

ITI

3820

Introduction to Multimedia

3

ITI

3880

Video Art & Web Broadcasting

3

BUS

2250

Business Communication

3

COM

3300

TV Studio Production (ITI 4180)

3

COM

4190

Organization & Corporate Video Production (ITI 4190)

3

MKT

3130

Consumer Behavior

3

MKT

3220

Advertising Management

3

MKT

4510

Career Internship in Marketing

3