Business Administration

The department of business administration exists to glorify God by preparing undergraduate students for leadership and service in business. If you have a passion for problem solving, Trevecca's accounting program will prepare you for an exciting career in the field of financial services. Our management and marketing degrees will give you the foundation for a rewarding and fulfilling career in newly formed start-ups as well as established for-profit and not-for-profit firms. 

Want to use your business talents to help the disadvantaged?  The community development degree was designed with you in mind. Did someone say “Music City USA”?  The music business program provides a practical entrepreneurial education that takes full advantage of Trevecca's excellent reputation and industry contacts. Technology is a growth area with many career opportunities and our IT professors are committed to providing the most up-to-date education possible, making our program second to none. For more information, please contact Greg Runyan, the department chair, at (615) 248-1207 or grunyan@trevecca.edu.

In addition to a challenging curriculum, a great internship experience can be your ticket to launch your career. Being located in Nashville provides our students with amazing internship opportunities. To view some of our students’ recent internship sites, click here. Find out more by clicking the Internship link below.

Please also enjoy this video (below) highlighting Trevecca's accounting program.

TNU Accounting from Trevecca Nazarene University on Vimeo.

The Skinner School of Business and Technology is home to four recipients of Trevecca’s Teaching Excellence Award: (L-R) Dr. Jea Agee, Dr. Mary Ann Meiners, Dr. Jon Burch, and Dr. Allen Jinnette.

Areas of Study

Bachelor of Business Administration Degree (BBA)
 

Concentrations

Bachelor of Science Degree in Business Education

Bachelor of Science Degree in Information Technology

Minors

  • Accounting
  • Business Administration
  • Digital Graphic Design & Multimedia
  • Digital Multimedia Communication
  • E-Commerce
  • Economics
  • Economics/Finance
  • Information Technology
  • Marketing
  • Music Business

Complete List of Majors

Highlights

  • Accounting graduate Kelly Plummer has been named as a partner at PricewaterhouseCoopers, the largest of the "Big Four" accounting firms. She has had over 12 years of experience serving a variety of clients in the financial services sector and has been critical to the re-establishment of the PwC Nashville office.
     
  • Lisa Farrell and Kyle Davis, 2011 accounting graduates, both landed coveted positions with PWC, a “big four” accounting firm and Hospital Corporation of America’s Internal Auditing Department, respectively.
  • Business students continue to find tremendous hands-on, real world experiences through their internship involvement at organizations, including Disney Music Publishing, Feed the Children, Second Harvest Food Bank, Dale Carnegie, Soundcheck, Hospital Corporation of America, Nissan, PricewaterhouseCoopers, as well as in many other Nashville area firms.
  • Music business students have the opportunity to be a part of Terebinth Artist Services, a student-run record label which provides students the opportunity to put into practice what they are learning in the classroom.
  • Trevecca business students and graduates now have the opportunity to be members of the Trevecca Association of Business Professionals.  This organization helps everyone to connect with other professionals, serve the community, and engage in outreach to Nashville businesses.
  • November 6, 2012 Prof. Roy Philip received the Society of Business Research (SBR) Best Paper Award in the Marketing track of research papers at the Second Annual SBR conference at the Embassy Suites Vanderbilt in Nashville, TN   

 

 

Faculty

Courses

Accounting

ACT 2210—Principles of Accounting I (3)
Provides students with a basic understanding of the role of accounting information in business. Focuses on business operating processes throughout the management planning, performing and evaluating cycles. Intended to open the door on understanding the world of business, provide insights on how businesses operate, and enable students to become familiar with the conventions used by businesses to report to those who need to know more about the business. Prerequisites: MAT 1055 or permission of instructor.

ACT 2220—Principles of Accounting II (3)
Provides students with a basic understanding of the role of accounting information in business.  Focuses on business financing and investing events throughout the management planning, performing, and evaluating cycles.  Intended to open the door on understanding the world of business and provide insights on how businesses invest and finance those investments.  Prerequisites:  ACT 2210.

ACT 2240 - Microcomputer Accounting Applications for Education (1)
An introduction to computerized accounting systems providing hands-on experience with a general ledger software package as well as an introduction to electronic spreadsheets and data-bases.  Prerequisites:  ACT 2210.

ACT 2250—Microcomputer Accounting Applications (3)
An introduction to computerized accounting systems providing hands-on experience with major accounting systems commonly found in computerized accounting including: general ledger, accounts receivable, accounts payable, financial statement analysis, depreciation, inventory, and payroll systems. This course is offered as needed. Prerequisites: ACT 2220.

ACT 3110—Intermediate Accounting I (3)
An in-depth study of generally accepted accounting principles in relation to reporting financial information to external users.  Emphasis is placed on financial accounting theory and concepts for the development of the income statement and balance sheet. Theoretical and conceptual discussion focuses on accounting standards, fundamental characteristics of accounting information, and recognition and measurement of financial information. This course also includes a comprehensive review of the accounting cycle.  Additional topics include the time value of money, cash, receivables, and inventories. This course is the first of a three part series required of all accounting majors and is offered annually each fall semester. Prerequisite: ACT 2220 Accounting Principles II.

ACT 3120—Intermediate Accounting II (3)
The second course of a three part series required of all accounting majors. Continuation of the theoretical and conceptual discussion for the development of the income statement and balance sheet. Topics include property, plant, and equipment; depreciation and depletion; intangible assets; current and long-term liabilities; stockholders’ equity including stock transactions and retained earnings; dilutive securities, earnings per share, investments, revenue recognition, and accounting for income taxes. This course is offered annually each spring semester. Prerequisite: ACT 3110 Intermediate Accounting I.

ACT 3130—Intermediate Accounting III (3)
The final course of a three part series required of all accounting majors. Continuation of the theoretical and conceptual discussion for the development of the income statement and balance sheet. This course also includes discussion for the development of the statement of cash flows. Topics include pensions and post-retirement benefits, leases, accounting changes and error analysis, full disclosure of financial reporting including interim and segment reporting, and financial ratio analysis. This course is offered annually each fall semester. Prerequisite: ACT 3120 Intermediate Accounting II.

ACT 3310—Cost Accounting  (3)
A study of accounting for manufacturing concerns and service organizations in order to collect, organize, process, and report economic data for the use of decision makers. Traditional job costing, processing costing, and standard costing systems are presented as well as new measurement systems such as quality costing, activity-based-costing, just-in-time inventory, backflush costing, and non-financial performance measures. Additional topics include budgeting, variance analysis, cost-volume-profit analysis, and cost allocation. This course is offered annually each fall semester.  Prerequisite: ACT 2220 Principles of Accounting II.

ACT 3400—Accounting Information Systems (3)
Discusses information system theory, concepts, and procedures as it relates to accounting.  Emphasis is placed on accounting technology and controls in relation to the accounting cycle, reporting, and data storage.  Topics include systems development life cycle, system design, internal control, inputs and outputs, and information system influences on managerial decision making and organizational structure.  This course is offered annually each spring semester.  Prerequisite: ACT 2220 Accounting Principles II, ACT 3310 Cost Accounting and ITI 2020 Computer Applications Using Spreadsheets and Databases are recommended.

ACT 4100—Tax Accounting (3)
Income tax accounting with emphasis on personal and small business procedures Alternate years. Prerequisite: ACT 2220.

ACT 4105—Federal Tax Practice (3)
Advanced problems of federal tax practice such as the tax statement of partnerships, estates, trusts, corporate organizations, foreign income and gifts, use of tax services: assessment, collection and refund procedures. Prerequisite: ACT 4100.

ACT 4200—Advanced Accounting (3)
A study of the advanced financial accounting problems.  Topics include partnerships, joint ventures, branch accounting, business combinations, consolidated financial statements, foreign currency transactions and reporting, bankruptcy, and estates and trusts.  This course is offered annually each spring semester.  Prerequisite: ACT 3130 Intermediate Accounting III.

ACT 4330—CPA Problems (3)
Semiannual CPA examination problems of the American Institute of Certified Public Accountants are analyzed. Directed study. Prerequisite: Must be a senior with consent of instructor.

ACT 4400—Auditing Concepts, Principles, and Procedures (3)
A study of generally accepted auditing standards for the financial accounting reporting function of businesses. Topics include the audit function, standards, audit procedures and documentation, internal control, reports to clients, and professional ethics. Types of audits and other professional services are discussed. This course is offered during the fall semester on alternate years. Prerequisites: ACT 2220 Principles of Accounting II.

ACT 4500—Internal Auditing  (3)
A study of the internal audit process including internal control evaluation, testing, reporting, and follow-up. Emphasis will be on operational, performance, and compliance auditing through case studies. This course will be offered during the spring semester on alternate year. Prerequisite: ACT 4400 Auditing Concepts, Principles, and Procedures.

ACT 4510—Career Internship in Accounting (1-3)
Accounting service laboratory (on-the-job experience) under faculty direction. Supervision coordinated with the Career Planning Office. Prerequisite:  minimum of six credits completed in ACT courses. Maximum of six hours. Graded S/U.

 

ACT 4600—Governmental and Non-Profit Accounting (3)

A study of fund accounting as it applies to state and local governmental bodies, colleges and universities, health care organizations, and other non-profit organizations. Emphasis is placed on the generally accepted accounting principles and applications thereof as promulgated by the Governmental Accounting Standards Board and the Financial Accounting Standards Board resulting in the preparation and analysis of the comprehensive annual financial reports. This course is offered during the spring semester on alternate years as needed. Prerequisites: ACT 3120 Intermediate Accounting II (may take concurrently) and ACT 3310 Cost Accounting (recommended).

ACT 4700—Special Topics in Accounting (3)
A study of specialized accounting topics not otherwise covered in the existing accounting curriculum. Emphasis may be placed on new and emerging accounting issues or on existing specialized accounting standards, concepts, and procedures. This course is designed to provide students an avenue in which they may pursue additional accounting topics for further professional development in a given area of accounting. This course is available only to accounting majors. Prerequisite: (1) ACT 4200 Advanced Accounting and (2) senior level classification or consent of instructor.

Business Administration

BUS 2010—Financial Stewardship (2)
Provides the student with a basic understanding of his or her economic environment and the basic principles and tools of personal financial management. Emphasis will be placed on personal financial planning, including budgeting, managing personal debt, insurance, taxes, investments, and real estate. When possible, topics will be analyzed and discussed from a Christian perspective.

BUS 2250—Business Communication (3)
Focuses on the development of the communication skills necessary for effective management. Interpersonal, small group, and organizational communications are considered. Both written and oral communication skills are emphasized.

BUS 2300 - Introduction to Entrepreneurship and Small Business Management (3)
Designed to teach the student concepts and skills needed to succeed in an entrepreneurial venture.  It will include understanding unique characteristics an entrepreneur should possess, and it will view marketing, economics, finance, accounting, management, communication and legal issues from a small business perspective. 

BUS 2500—Leadership in the 21st Century (3)
Focuses on foundational leadership theories with an emphasis on the roles of leader, follower, and situation. Content concentrates on leadership development, leadership traits and behaviors, followership, and situational ­factors that impact leadership. Leadership theory will provide a solid foundation for informing future leadership practice.

BUS 2700—TVA Investment Challenge (1)
Provides students with a brief introduction to and basic understanding of the economic environment and financial markets.  Students will learn to locate and evaluate relevant financial data and information relating to domestic and international business with the goal of making sound stock selections. Students will utilize their obtained knowledge to purchase actual stocks as part of their participation in the TVA Investment Challenge. Students may take this course three times for college credit.

BUS 3020—Statistics for Business and Economics I (3)
An introduction to statistical tools in the context of managerial and economic decision making. Topics include classification and tabulation of data, tables and charts, descriptive summary measure, and frequency distributions. Correlation, linear regression, and process control charts are introduced. Prerequisite: MAT 1044 or higher.

BUS 3025—Statistics for Business and Economics II (3)
A development of more advanced methods of statistical analysis, including statistical inference, tests of hypotheses, analysis of variance, multiple regression, time series analysis, and attribute and variable process control charts. Offered alternate years. Prerequisite: BUS 3020.

BUS 3030—Principles of Management and Organizational Behavior (3)
A study of generally accepted management principles emphasizing the four primary management functions of planning, organizing, influencing, and controlling. Special emphasis is placed on leadership, motivational theories, culture, values, teams and groups, organizational communication, and organizational change. No prerequisite; ECO 2000, ECO 2010 and ACT 2220 recommended.

BUS 3040—Human Resources Management (3)
Emphasizes the role of human resources management in an effective organization. Topics include personnel planning, recruitment, selection, training, and performance appraisal, among others. Cross listed as COM 3040.

BUS 3050—Quality Management Methods (3)
A study of the foundational principles of the Total Quality Management movement teaching the basic concepts of process management, customer/supplier relationships, systems thinking, and basic tools for statistical process control. Works of the leading thinkers in the area will be considered. Prerequisites: none; BUS 3030 recommended.

BUS 3400—Investments (3)
An introduction to investing covering the characteristics of stocks and bonds, security markets, security analysis, and investment programs. A stock market simulation is utilized.

BUS 3500—Production and Operations Management (3)
Management of production systems with emphasis on the production process system inputs, transformations, system outputs, and techniques for decision making. Prerequisite: BUS 3030; BUS 3020 recommended.

BUS 3900—Special Topics in Business (3)
Explores business and business-related subjects not otherwise extensively covered in the existing curriculum. Emphasis may be placed on emerging economic or business research or the latest theories and practices being articulated or employed in a business context.

BUS 4030—Business Finance (3)
An introduction to the principles of financial management including  the time value of money, risk and return, capital budgeting, sources and costs of capital, financial instruments, and financial statement analysis. Prerequisite: MAT 1044, ACT 2220; ECO 2010 recommended.

BUS 4040—Business Law I (3)
Basic principles of law covering the development and nature of the legal system, constitutional authority to regulate business, torts and product liability, business crimes, contracts, sales, and negotiable instruments. Prerequisite: ACT 2220 or permission of instructor and BUS 3030 ­recommended.

BUS 4050—Business Law II (3)
Basic principles of law covering secured transactions and other creditor’s rights, bankruptcy, agency, employment and labor relations, business organizations, antitrust and other government regulation, personal property, bailments, real property, insurance, wills, trusts, and estates. Prerequisite: ACT 2220 or permission of instructor and BUS 3030 recommended.

BUS 4060—Real Estate (3)
Fundamentals of real estate including property rights, development, zoning ­leasing and property management, valuation, ownership financing, taxation and ­brokerage. Offered as needed.

BUS 4110—Business Policies (3)
A systematic approach to company-wide problems; the structure of deciding integrated policies and the administrative processes that are necessary to carry out policies. Senior Business Administration majors only or with permission of instructor.

BUS 4330—Special Problems in Business Administration (1-3)
Special problems of business administration are analyzed with the view of developing a practical solution. Prerequisite: BUS 3030 and permission of instructor.

BUS 4510—Career Internship in Business Administration (1-3)
Business Administration service laboratory (on-the-job experience) under faculty supervision. Prerequisite: BUS 3030. Supervision coordinated with Career Planning Office. Maximum of six hours. Graded S/U.

Economics

ECO 2000—Principles of Macroeconomics (3)  
An introduction to the study of macroeconomics with an emphasis on the issues of inflation, unemployment and growth. Prerequisite to all advanced courses in the department except as noted.

ECO 2010—Principles of Microeconomics (3)  
An introduction to the study of microeconomics with an emphasis on the individual actors, consumers, households, firms and resource owners. Prerequisite to all advanced courses in the department except as noted.

ECO 2020—Financial Markets and Institutions (3)
An introduction to financial markets, instruments, and institutions. Analyzes the economic role of money, credit, interest rates, financial intermediaries, and monetary pol­icy. Examines recent changes and controversies within the financial services industry. Offered alternate years. Prerequisite: ECO 2000.

ECO 3070—The Global Economy (3)
Compares contemporary economies. Explores the institutions, organizations and policies that shape the global economic environment. Includes an evaluation of current policy concerns. Prerequisites: ECO 2000 or 2010.

ECO 3250—National Income (3)
Intermediate economic theory concerned with macroeconomics—national income accounts, factors affecting levels of economic activity, inflation, stabilization and economic growth. Offered alternate years. Pre­requisites: ECO 2000, 2010. Also recommended MAT 1055 and BUS 3020.

ECO 3260—Managerial Economics (3)
An application of economic theory and techniques to decision-making problems faced by private, public, and not-for-profit institutions. Focuses on the efficient allocation of resources under both perfectly competitive and imperfectly competitive market situations. Offered alternate years. Prerequisites: ECO 2000, 2010. Also recommended:  MAT 1055 and BUS 3020.

ECO 3300—International Economic Development (3)
An introduction to the economics of development in Africa, Asia, Latin America, and in the nations of Eastern Europe that are undergoing transition from socialism to capitalism. Relevant economic theory will be combined with institutional and structural analysis and Biblical principles to explore problems such as poverty, income inequality, unemployment and rural stagnation. The impact on development of education, health care, capital formation, trade, foreign assistance, foreign investment and macroeconomic policy will be examined.  Prerequisite: ECO 2000 recommended.

ECO 3500—Economics of Poverty and Public Policy (3)
This course examines the economic forces that shape poverty and public policy responses. Concepts of equity, efficiency, absolute vs. relative poverty and economic justice will be explored. Alternative approaches to policies in areas such as taxation, income redistribution, poverty, and equal opportunity will be analyzed from the perspective of policymakers and policy advocates.

ECO 4330—Special Problems in Economics (1-3)
Self-study courses under faculty direction in areas of economics of special interest to students and not currently available in class. Including economic development, comparative economic systems, history of economic thought. Prerequisites: ECO 2000, 2010.

Information Technology

ITI 1500—Office and Internet Technologies (2)
Designed to provide hands-on learning using the Internet and major office software technologies.  The purpose is to provide experience with computer tools that can be used throughout the student’s coursework to create informative and professional documents.  Credit by exam is available in lieu of this course.  This course should be taken in the freshman year.

ITI 1900—Business Information Technology (2)
Seeks to prepare students to use technologies that they will encounter as they pursue their calling in the world. Regardless of discipline students will need to work with databases, web technologies, publishing technologies, financial tools, online resources for Christian ministry, and perform research using computing technologies. Students will have an opportunity to explore and use these technologies in a project-based context. Prerequisites: ITI 1500 or equivalent. Students can and are strongly encouraged to meet the prerequisite by passing the IT assessment exam available in the Center for Leadership, Calling, and Service.

ITI 2000—IT Business Foundations (3)
Prepares the student for work in the information technology domain and major.  Key topics include project management, analysis and design, data modeling, UML, human factors, interface design, technical communication skills, and ethics.  TICIT policies and expectations are also covered.  Students will also learn how to succeed in the Institute and how to prepare themselves for employment when they graduate.  This course is a prerequisite for most IT courses.  Prerequisites:  ENG 1080, MAT 1250 (or substitute), COM 1010, and ITI 1500.

ITI 2020—Computer Applications Using Spreadsheets and Databases (3)
Designed to review the basics and give the student an in-depth understanding with hands-on experience in using electronic spreadsheets to support business needs. In addition, this course will introduce the student to relational databases and require practical, hands-on application of many of the functions available with database technology. Prerequisite: ITI 1500.

ITI 2030—Digital Electronics (4)
Cross listed as PHY 2030.

ITI 2050—Desktop Publishing Technologies (3)
Designed to introduce students to the methods of desktop publishing. Key topics of coverage include design, layout, choosing of software and hardware, graphics integration, and printing.  Students will receive hands-on learning in designing and developing publications including brochures, newsletters, and flyers. Desktop publishing software will emphasize Microsoft Publisher, but other products may be used as well.  Prerequisites:  ITI 1500 or permission of instructor.

ITI 2100— Object-Oriented Design and Programming in Java I (3)
Designed to provide an in-depth, hands-on introduction to designing and developing software using the Java programming language.  Design methodologies, object modeling with UML, structured programming, and data structures are also reviewed.  Extensive lab time will help to develop skills needed when developing software in the business environment.  Prerequisite:  ITI 2000 or permission of instructor.

ITI 2110— Object-Oriented Design and Programming in Java II (3)
Designed to follow ITI 2100 to provide further in-depth, hands-on instruction in designing and developing software using the Java programming language.  This course is advanced in nature and includes such topics as threads, database access, and GUI development.  Extensive lab time for programming will help to develop skills needed when developing software in the business environment.  Prerequisites:  ITI 2000 and ITI 2100.

ITI 2130—Radio and TV Announcing and Audio Production (3)
Cross listed as COM 2130.

ITI 2150—Introduction to Mathematical Software and Programming (3)
Cross listed as MAT 2150.

ITI 2200—IT Project Management (3)
Designed to teach the fundamentals of project management with an emphasis on  managing the unique challenges of information technology (IT) projects. Students will be introduced to the IT project management process using industry accepted methodologies including the Information Technology Infrastructure Library (ITIL). Extensive case related work will be used to help students understand the important aspects of time, performance, and cost estimation in relation to the unique conditions often present in information technology projects. Each of the critical phases of the IT project management process will be reviewed in detail using practical examples from the IT industry. Students are also introduced to computer-based project management software such as MS Project.

ITI 2300 - Visual Basic Programming I (3)
Designed to provide an in-depth, hands-on introduction to the use of the visual basic environment for designing and developing software using the VB language. Development of structured programs using the tools available within the Visual Basic software development platform will be reviewed and utilized. Extensive lab time will help develop the skills necessary to design and develop software solutions in a broad business environment.  Prerequisites: ITI 1500 or permission of instructor.

ITI 2310 - Visual Basic Programming II (3)
Designed to be a continuation of ITI 2300 - Visual Basic Programming I. It is designed to provide further knowledge and experience designing and developing software using the VB development platform, covering more advanced topics such as database access, web development, and Microsoft design standards. Extensive lab time will help develop the skills necessary to design and develop software solutions in a collaborative business environment.  Prerequisites: ITI 2300 or permission of instructor.

ITI 2500—Introduction to Networking and Security (3)
Designed to provide an in-depth introduction to the concepts of data communication, the design and composition of networks, and the security of networks and the IT infrastructure.  Hardware and software components of networking and security are given significant coverage.  Other topics include access control, authentication, authorization, data security and integrity, encryption, recovery, computer forensics, and business continuance.  Students will learn about and work with firewalls, network security, application security, email security, and tools for securing, monitoring, and auditing the IT environment.  Extensive lab time will help to develop skills needed when designing and implementing networks and security in the business environment.  Prerequisite:  ITI 2000 or permission of instructor.

ITI 2640—Hardware and Operating Systems Technologies (3)
Designed to introduce students to hardware and operating system concepts including hardware components, file structures, memory usage and paging, scheduling, and peripherals. In addition the students will acquire hands-on experience in installing and working with several operating systems including Microsoft Windows and Linux. Other UNIX operating environments such as AIX may be explored along with the Apple Mac operating system.  Students will also learn how to network these diverse platforms together to meet business needs. The goal is to have students become skilled in installing, networking, and maintaining diverse operating system environments. The course will also help in preparing those interested in A+ certification. Prerequisites:  ITI 2600 or permission of instructor.

ITI 2700—Database Design and Implementation (3)
Designed to provide an in-depth, hands-on introduction to designing and implementing databases that use relational technologies with a significant market presence.  Oracle, DB2, or MS SQL Server will receive significant coverage in the course. SQL and the various vendor extensions to the language will be covered. Extensive lab time will help to develop skills needed when designing and implementing databases in the business environment. Prerequisite:  ITI 1500 or permission of instructor.

ITI 2800—Web Site Design and Scripting I (3)
This IT core course is designed to provide in-depth, hands-on instruction in designing and scripting Web sites.  Major Web scripting languages are covered in detail including HTML, XHTML, and JavaScript.  XML is also briefly covered.  Extensive programming and lab time will help to develop skills needed when developing Web sites in a business environment.  Prerequisite:  ITI 1500 or permission of instructor.

ITI 2820—JavaScript Programming (3)
Designed for those interested in web development.  Students will learn how to augment static web pages by using the JavaScript language to create dynamic content and animations.  Students will learn the JavaScript language including programming constructs, objects, using the document object model (DOM), form validation, and other dynamic effects.  In addition, students will learn to perform event handling, and how to create and call functions.  This course will involve students in hands-on learning and development of web pages and sites containing JavaScript.  Prerequisites:  ITI 2800 or permission of instructor.

ITI 2830 - Web Site Design and Scripting II (3)
Designed to build upon the knowledge and skills acquired in Web Site Design & Scripting I. With its project-centric approach,  advanced learning  techniques of Web Site production/administration are achieved as well as demonstrating knowledge of HTML, XHTML, XML, CSS, and database integration. The focus of this course revolves around the creation of websites from the ground up. Concepts of prototyping, flow-charting, and information architecture are instilled while building fully functional websites in both individual and team environments.  Prerequisites:  ITI 2800 or permission of instructor.

ITI 3000—Human-Computer Interaction (3)
Designed to teach how humans interact with hardware and software interfaces.  Students will be introduced to the design, evaluation, and implementation of interactive systems and the human factors that influence them. The students will learn analysis and design techniques that will help them to evaluate users, styles, tasks, and other factors of the human-computer interface. How human behavior and cognition influence the human-computer interaction and information processing is a focus of the course. The course provides a foundation for students to be able to build effective computer interfaces that support human needs and improved productivity.  Students are also introduced to HCI history and current research.  Prerequisites:  ITI 2000 or permission of instructor.

ITI 3500—Object-Oriented Programming in C++ (3)
Designed to provide an in-depth, hands-on introduction to designing and developing software using the C++ programming language.  Extensive lab time for programming will help to develop skills needed when developing software in the business and science environments.  Some database programming is also included.  Prerequisites:  ITI 1500 or permission of instructor.

ITI 3520—ASP Programming (3)
Designed to enhance student skills in the development of web-based applications.  The emphasis of this course will be on active server pages (ASP) using the .NET framework that is part of .NET Visual Studio. Students will create and integrate functionality into ASP web forms.  Extensive lab work in the Visual Studio .NET product in developing ASP .NET applications using HTML, CSS, and ASP objects is covered.  The configuration and deployment of ASP applications is also introduced.  Prerequisites:  ITI 2800 or permission of instructor.

ITI 3530 - Introduction to C# Programming (3)
Designed to provide an introduction to the Microsoft Visual Studio environment for designing and developing software using Microsoft's Visual C# programming language. Desktop and basic web solutions are discussed to provide the basics of the Microsoft visual environment. Extensive lab time will help develop the skills necessary to design software solutions in a broad business environment.

ITI 3540 - PHP Programming (3)
Designed to supply students with a practical approach to PHP Web Development as well as teaching the core language and implementation of PHP/MySQL scripting. Learning will be achieved through the PHP language and practices upon the building of content management systems for web applications. Also covered is the integration of MySQL databases and outputting database information to XML via PHP.

ITI 3550—Program Design and Data Structures (4)
Cross listed as MAT 2800.

ITI 3710—Database Programming (3)
Designed to provide in-depth, hands-on instruction in selected server-based relational technologies with a significant market presence. Oracle, DB2, or MS SQL Server will receive significant coverage in the course. Emphasis will be on procedure languages such as PL/SQL, stored procedures, triggers, and other programmed database objects. Extensive lab time will help to develop skills needed when programming databases in the business environment.  Prerequisites: ITI 2100 and ITI 2700

ITI 3770—Access Database Development (3)
Provides an in-depth, hands-on introduction to developing database applications using Microsoft Access. Students will design and create databases, forms, modules, macros, queries, and reports using the Integrated Development Environment provided with Access. Prerequisite:  ITI 1500 or permission of instructor.

ITI 3800—Graphic Design and Imaging (3)
Designed to provide in-depth, hands-on instruction in designing and developing graphics and images primarily for Web-based use.  Students will gain experience with industry software used for design and imaging such as PhotoShop and Fireworks.  Extensive lab time will help to develop skills needed when designing and developing images in the business environment. Prerequisites: ITI 1500 or permission of the instructor.

ITI 3810 - Graphic Design and Imaging II (3)
Designed to be a continuation of ITI 3800, Graphic Design and Imaging I.  In this advanced studio-based class, students implement creative solutions for the fields of advertising and marketing.  Students further their knowledge of corporate identity, trademarks, and visual presence while gaining an understanding of the cultural impact of their work.  Emphasis is given to typographic implementation for challenging projects.

ITI 3820—Introduction to Multimedia (3)
Designed to provide in-depth, hands-on instruction in designing and developing multimedia applications for Web-based use.  Emphasis will be on video and sound.  Students will gain experience with industry software used for designing multimedia such as Flash, Director, and Dreamweaver.  Extensive lab time will help to develop skills needed when designing and developing multimedia applications for the Web in the business environment.  Prerequisites: ITI 3800 or permission of instructor.

ITI 3830 - Introduction to Digital Gaming (3)
Designed to expose the history and inner-workings of game production. Students will learn of sophisticated techniques in order to create games for the internet as well as real-time 3D game environments.  Also covered are the concepts of game programming. Through hands-on learning, exposure is gained to the tools and processes used in game production.  Prerequisites: ITI 2100 or ITI 2300 or permission of instructor.

ITI 3860 - Sound Design (3)
Designed to teach students the necessary skills to effectively communicate, using the time-based medium, sound. Students will learn the technical aspects of sound production while developing creative abilities to portray concepts in business and entertainment environments. Students will learn the major aspects of digital sound production with a special emphasis on web related work including multi-track recording, editing, mixing, mastering, and adding dynamics and effects.  Prerequisites: ITI 1500.

ITI 3880—Video Art and Web Broadcasting (3)
Designed to teach students how to use video as a creative means of communication. Students learn camera and lighting techniques and non-linear video editing. Rigorous formal studies into the history of video art prepare students to create technically sound and creatively charged projects in the fields of business and entertainment.  Prerequisites: ITI 1500 or permission of instructor.

ITI 4180—Television Studio Production (3)
Cross listed as COM 3300.

ITI 4190—Organizational and Corporate Video Production (3)
Cross listed as COM 4190.

ITI 4800—Web Site Administration (3)
Designed to provide in-depth, hands-on instruction in administering the Web environment.  Emphasis will be on installing and managing Web servers.  Students will gain experience with industry leading Web servers such as Apache, WebSphere, and IIS.  Extensive lab time will help to develop skills needed when administering Web sites in the business environment.  Prerequisites: ITI 2100 and ITI 2810.

ITI 4810—Introduction to E-Commerce (3)
Designed to provide in-depth, hands-on instruction in designing and developing e-commerce Web sites.   Students will integrate the skills gained from other Web technology and programming courses to build effective e-commerce sites.  Extensive lab time will help to develop skills needed when developing e-commerce Web sites in the business environment.  Prerequisite: ITI 2800 or permission of the instructor.

ITI 4820 - Animation and Motion Graphics (3)
Designed to teach students the necessary skills to effectively create and use digital animation and motion graphics. In addition to animation history and theories, students will learn all the major aspects of creating three dimensional animation and motion graphics for business and entertainment. Hands-on lab work with industry leading tools is a significant part of this course. Prerequisites: ITI 3800 or permission of instructor. ITI 3880 strongly recommended.

ITI 4840 - Advanced Multimedia (3)
Designed to teach students the necessary skills to integrate much of what has been learned and developed in other IT digital graphic and multimedia courses. The focus will include extensive work in the advanced uses of products such as Macromedia Flash. Action scripting, visual programming, and human centered interface design are also explored and developed. On completing this course students will be prepared to communicate effectively using advanced multimedia techniques and knowledge of ActionScript programming, infused with purpose with the toolset of analytical and conceptual thinking techniques. Students will be skilled in making critical decisions to create innovative designs and programming of human-centered interfaces.  Prerequisites: ITI 3800 and ITI 3820, or permission of the instructor.

ITI 4900—Information Technology Internship I (1-3)
Students choose an organization to work hands-on in the information technology industry. A partner should be selected with the help of the placement office that will provide a substantial learning experience in the area of the student’s interest.  A minimum of 165 hours of work in the information technology domain is expected.  Graded S/U.  Prerequisites: IT Core and 6 credits in concentration.

ITI 4910—Information Technology Internship II (1-3)
Students choose an organization to work hands-on in the information technology industry. The choice should be different than that used in ITI 4900. A partner should be selected with the help of the placement office that will provide a substantial learning experience in the area of the student’s interest. A minimum of 165 hours of work in the information technology domain is expected.  Graded S/U. Prerequisites: ITI 4900 and 6 additional credits in concentration.

ITI 4950—Information Technology Internship – Business (1-3)
For Business majors only. Students choose an organization to work hands-on in the information technology industry.  A partner should be selected with the help of the placement office that will provide a substantial learning experience in the area of the student’s interest.  A minimum of 165 hours of work in the information technology domain is expected.  Graded S/U.  Prerequisites:  ITI 2000 plus 16 credits in IT concentration.

ITI 4970 - Digital Portfolio Development (3)
Facilitates the development of a digital portfolio, the essential ingredient in obtaining work in performance-based creative industries.  Through an investigative process of coordinating job searches, students build a framework in which to build their portfolio to showcase their skills.  The course culminates into a finished digital portfolio, formatted to be accessible in CD/DVD/Internet mediums.

ITI 4990—Special Topics in Information Technology (1-4)
Designed to provide an opportunity to present specialized topics in information technology that may not be covered in other courses due to the speed of change in the field.  Additionally, the course provides a mechanism by which students may pursue an area of research or independent study in the field of information technology.  Prerequisites:  IT Core and permission of program director.

Marketing

MKT 3100—Principles of Marketing (3)
Business activities in moving goods from production to final consumption. Pre­requisite: ECO 2010 recommended but not required.

MKT 3130—Consumer Behavior (3)
Examination of the consumer decision process in a marketing context. Selected concepts from psychology, sociology, and anthropology are analyzed to develop the student’s ability to understand and predict consumer response to the marketing efforts of organizations. Prerequisite: MKT 3100.

MKT 3150—Sales Fundamentals (3)
Introduces the basic principles of sales success, sales theory, sales techniques, and role playing. The history of selling is emphasized along with the sales person’s role in today’s society. The course applies communication theory and principles to the sales situation. No prerequisites. Cross listed as COM 3150.

MKT 3200—Sales Management (3)
Organization of the sales department, sales planning and forecasting quotas, territories performance standards, and analysis and control of distribution cost. Prerequisite: MKT 3150. Cross listed as COM 3200.

MKT 3210—Seminar: Sales Training (3)
A study of the most effective ways of training salespersons. The student is taught responsibilities of a sales trainer and fulfills this role through interaction with sales training programs. This advanced course in sales training is intended for students with a relatively strong background in sales training and management. Summer only. Prerequisite: MKT 3150, 3200.

MKT 3220—Advertising Management (3)
Advertising as a function of marketing and merchandising; uses and limitations of advertising as a tool of management; fundamentals in getting a finished advertisement before potential customers; media selection; evaluation criticism and control of advertising. Prerequisite: MKT 3100; BUS 3030 recommended. Cross listed as COM 3220.

MKT 3330—Marketing Research (3)
Covers the fundamentals of marketing research, as applied to all types of profit and not-for-profit organizations.  It focuses on the different types of marketing research (qualitative and quantitative) as well as the complex issues at each stage of the marketing research process, including research objectives, questionnaire construction (specifically for survey research - both traditional and Internet surveys), sampling, data collection, and statistical analysis.  Finally, the course discusses responsibilities and issues related to the management of the research function and the use of research information by decision makers faced with a variety of strategic and operational challenges.  The skills covered in this course will be applicable to marketing problems encountered in both consumer and business-to-business markets, and public and private sectors.  Prerequisites:  MKT 3100 and BUS 3020.

MKT 3400—International Marketing (3)
The purpose of this course is to examine the challenges of entering and operating effectively in foreign markets, managing problems, techniques and strategies needed to apply the marketing concept to the world marketplace, and also enabling the students to perceive international marketing as a managerial challenge.  The course will deal with formulation and implementation of international marketing strategies, analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, and modification of marketing thinking and practice for foreign markets due to individual environmental differences.  Emphasis will be placed on examining the relationship between the international activities of firms and the international, political, legal, and socio-cultural environments prevailing in foreign markets.

MKT 3500—Internet Marketing (3)

The purpose of this course is to educate and equip students in acquiring basic skills in applying information technologies within the domain of marketing. The course will provide the fundamental knowledge and marketing perspective needed to successfully integrate the internet into the organization's marketing activities. Students will learn the importance of integrating offline and online strategies into the marketing mix for segmenting and targeting consumers. Topics covered include, among others, strategic planning and its tactical implementation in electronic marketing, target market analysis and identification, the internet's marketing capabilities and limitations, marketing channels and digital distribution management of customer and supplier relationships, concerns about privacy and ethics, marketing strategies using social media, the World Wide Web, the different functions and applications of the internet, and the impact of international internet marketing (IIM) on worldwide consumers.

 

MKT 4150—Marketing Management (3)
Designed to provide an in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. It discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution and promotion.  Modern marketing problems are explored and analyzed from conceptual, legal, and ethical perspectives and alternatives are developed from a cross-functional perspective.  Marketing information systems and the use of advanced technologies in marketing decision-making are also studied. Prerequisite: MKT 3100; MKT 3130, 3230 and 3260 recommended.

MKT 4330—Special Problems in Marketing (1-3)
Critical review of the development of retailing thought and important retailing literature. Special and current problems and/or trends in retailing and their impact on the firms and society. Prerequisite: MKT 3100; MKT 3130, 3230, 3260 and 4150 recommended.

MKT 4510—Career Internship in Marketing (1-3)
Marketing Service Laboratory (on-the-job experience) under faculty direction. Supervision coordinated with the Career Planning Office. Prerequisite: minimum of six credits completed in marketing courses. Maximum of six hours. Graded S/U.

Music Business

MUB 1100—Survey of Music Business I (3)
A study of the theoretical foundations of the music industry with special emphasis given to practical applications. An in-depth study of organizations and a general overview of the industry. Every semester.

MUB 1150—Survey Practicum in Music Business (2)
Observation and participation in music business companies. Required of music business students and recommended to be taken in the Freshman year after completing MUB 1100. Forty (40) hours of observation are completed from the following areas: record company, music publishing, artist booking agency, music merchandising, music publicity, artist management and music studio. In addition, this course includes one (1) hour per week of classroom time for sharing experiences. Permission required. Graded S/U. Every semester.

MUB 1710—Music Industry Law (3)
A study of the principles and practices of law and management including contract negotiations, torts, crimes, and the relationship of law to the artist and to the market. Prerequisite: MUB 1100. Spring.

MUB 1720—Field Experience in Music Business (2)
Observation, participation, and assisting in music business companies. Required of music business students. Forty (40) hours of field experience are required. In addition, this course includes one (1) hour per week of classroom time for sharing experiences. Permission required. Prerequisite: MUB 1110. Graded S/U. Every semester.

MUB 2200—Public Relations in the Music Industry (2)
A course dealing with public relations of the artist, company, and product including: press releases, press kits, press parties, artist kits, news for radio and television, printing bids, and color separation. Prerequisite: MUB 1110. This course is offered as demand requires.

MUB 2220—Music Publishing (3)
Course deals with the creation, development, exploitation and administration of song copyrights in all genres of music. Areas of focus will include the publisher/songwriter relationship, producing "song" demos, catalog valuation and development, licensing, print, international sub-publishing, sources of income, contracts, legal issues and challenges. Every semester.

MUB 3200—Marketing in the Music Industry (2)
A study of the movement of the recorded and printed product from the studio to the ultimate consumer. It includes market structure and analysis, distribution, promotion, charts, airplay, and pricing. Prerequisite: MKT 3100. Spring.

MUB 3210—Concert Management (2)
Course deals with the organization of concert promoting, contracts, riders, venues, audience projections and demographics, and finance. Prerequisite: MUB 1100. Offered during the spring semester.

MUB 3300—Artist Management (2)
Designed to familiarize the potential manager or music industry executive with the areas of involvement from the artist's perspective and to familiarize the potential artist with the manager's role. Students will learn how to find a manager and when a manager is needed. Prerequisite: MUB 1110. Offered during the fall semester.

MUB 3500—Operation of a Record Company (3)
A detailed overview of the record business from the creation of a record to making it available to consumers. Subjects will include staffing, administration, budgets, legal and business affairs, how performers are signed, production, sales, and distribution. Prerequisite: MUB 1110. Spring.

MUB 4015—Senior Project (0)
Analogous to the traditional senior recital, this project is the culmination of the music business student's study. Through public performance, written documents, composing/arranging, recording/engineering, or combinations of these and other skills, the student will exhibit his or her mastery of the field of music business he/she has chosen. Graded S/U. Every semester. Project Application must be submitted in semester prior to project.

MUB 4510—Internship (2-4)
An opportunity for the student to gain practical experience in music business. The student will apply in the semester prior to the anticipated internship period. The student must secure a faculty sponsor and a sponsoring agency in a field relating to particular specialization. All application forms will be completed and filed no later than one month before the semester during which the internship is to be done. Graded S/U. Every semester.

The Southwestern Internship Program
In cooperation with a Nashville based publisher, Southwestern Company, the Business Department offers three separate summer sales internships. The initial week of each internship involves fifty hours of instruction in sales and sales management. This is followed by a field experience of 10-12 weeks. Each student is evaluated by a designated professor from Trevecca with assistance of personnel from the company. The course grade and three semester hours of credit is awarded by Trevecca Nazarene University.

Mission and Objectives

The purpose of the Department of Business Administration is to prepare each student for excellence in business to glorify God through stewardship, leadership, and service. In order to carry out this purpose, the following departmental objectives and learning outcomes have been adopted.

Departmental Objectives

  1. To provide holistic education by encouraging spiritual, intellectual, and emotional growth in our students.
  2. To create agents of change by teaching ethics based on Christian values, responsible leadership, and business competence.
  3. To promote stewardship of all God’s gifts including time, talents, and resources.
  4. To mentor students through close relationships with faculty, exemplary life of faculty, and community with other believers.
  5. To achieve excellent outcomes of Christian service in job placement, professional certification, and graduate school placement.

Learning Outcomes

Student Learning Outcomes

Bachelor of Business Administration (BBA)

All Bachelor of Business Administration graduates will be:

  1. Able to demonstrate competency in the core business areas.
  2. Able to make ethical decisions based on Christian values.
  3. Able to work in groups and teams and interact successfully in an organizational setting.
  4. Able to clearly and effectively communicate business information.
  5. Able to demonstrate advanced knowledge in at least one business discipline.
  6. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Accounting or Professional Accountancy will be:

  1. Able to demonstrate competency in the area of accounting.
  2. Able to clearly and effectively communicate accounting information.
  3. Able to demonstrate a basic knowledge of integrated financial software.
  4. Able to demonstrate an understanding of the importance of issuing timely, accurate, reliable financial information.
  5. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Community Development will be:

  1. Able to demonstrate the ability to integrate business with social work skills in order to improve our communities.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate competency in the knowledge base of the discipline of social work.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Information Technology will be:

  1. Able to demonstrate knowledge of current IT languages, databases, and technologies.
  2. Able to solve business problems using information technologies and critical thinking.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in E-commerce will be:

  1. Able to design and assist in the development of E-commerce solutions.
  2. Able to demonstrate ability to integrate computing technologies and commerce & marketing techniques.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Digital Multimedia Communication will be:

  1. Able to demonstrate the ability to effectively use current digital multimedia technologies.
  2. Able to develop multimedia solutions to meet business requirements.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Management will be:

  1. Able to demonstrate their knowledge of management principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate the ability to work effectively with others.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Marketing will be:

  1. Able to demonstrate their knowledge of marketing principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate the ability to work effectively with others.
  4. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Music Business will be:

  1. Able to demonstrate their knowledge of music business principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Prepared for employment and/or to be admitted to graduate/professional programs.

Internships

The Career Internship Program at Trevecca prepares juniors and seniors for their careers by assisting them with obtaining internships in companies and organizations offering mentoring and practical experience in their major field of study. Most of the business and information technology programs at Trevecca require students to complete an internship experience. Trevecca is located in Nashville, Tennessee, a growing, diversified city with much to offer. Our location gives our business students access to many great and sometimes life changing internship experiences. Students find this to be an invaluable part of their education, and it is not unusual for students to land positions through their internship organizations upon graduation.

The business department at Trevecca is committed to preparing each student to successfully complete their internship experience. For a list of previous internship locations, click here. To see a few of the comments from students about their internships, click on the different areas of study below:

For more information about internships and career services click here.

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