Companies are constantly looking for motivated people to help sell their products as well as to keep their customers satisfied and informed. The marketing concentration is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.

Marketing Sites of Interest:

A Career Guide for Marketing Majors

American Marketing Association

In addition to the required General Education courses, students choosing the marketing concentration as their program of study will complete the following courses:

Business Administration Core Courses

ACT 2210 Principles of Accounting I 3
ACT 2220 Principles of Accounting II 3
BUS 3020 Statistics for Business I 3
BUS 3030 Principles of Management and Organizational Behavior 3
BUS 4030 Business Finance 3
BUS 4040 Business Law I 3
BUS 4110 Business Policies 3
ECO 2000 Principles of Macroeconomics 3
ECO 2010 Principles of Microeconomics 3
ECO 3070 Global Economy 3
MKT 3100 Principles of Marketing 3

Marketing Concentration Courses

BUS 4050 Business Law II 3
ITI 2020 Spreadsheets and Databases 3
MKT 3130 Consumer Behavior 3
MKT 3150 Sales Fundamentals 3
MKT 3220 Advertising Management 3
MKT 3300 Marketing Research 3
MKT 3400 International Marketing 3
MKT 3500 Internet Marketing 3
MKT 4150 Marketing Management 3
MKT 4510 Career Internship in Marketing 3