Companies are constantly looking for motivated people to help sell their products as well as to keep their customers satisfied and informed. The marketing concentration is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.

Marketing Sites of Interest:

A Career Guide for Marketing Majors

American Marketing Association

In addition to the required General Education courses, students choosing the marketing concentration as their program of study will complete the following courses:

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Business Administration Core Courses

ACT	2210	Principles of Accounting I	3
ACT	2220	Principles of Accounting II	3
BUS	3020	Statistics for Business I	3
BUS	3030	Principles of Management and Organizational Behavior	3
BUS	4030	Business Finance	3
BUS	4040	Business Law I	3
BUS	4110	Business Policies	3
ECO	2000	Principles of Macroeconomics	3
ECO	2010	Principles of Microeconomics	3
ECO	3070	Global Economy	3
MKT	3100	Principles of Marketing	3

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Marketing Concentration Courses

BUS	4050	Business Law II	3
ITI	2020	Spreadsheets and Databases	3
MKT	3130	Consumer Behavior	3
MKT	3150	Sales Fundamentals	3
MKT	3220	Advertising Management	3
MKT	3300	Marketing Research	3
MKT	3400	International Marketing	3
MKT	3500	Internet Marketing	3
MKT	4150	Marketing Management	3
MKT	4510	Career Internship in Marketing	3