Students wanting to pursue a career in the business of music should consider the Music Business Concentration. Part of the School of Business, TNU’s Music Business Program includes a full core of business classes as well as a variety of music business courses including Artist Management, Music Publishing, Music Industry Law, Record Label Operations, Concert Management and Music Marketing. Graduates of the Music Business Program receive a Bachelor’s of Business Administration (BBA) degree with a Music Business Concentration.
While completing their in-classroom coursework students will also have three separate opportunities to intern with top Nashville music companies. As part of our program students have had the opportunity to work with companies such as Sony Music, Big Machine Records, Starstruck Entertainment, and Provident Music Group impacting the careers of artists like Carrie Underwood, Taylor Swift, TobyMac, and the Newsboys.
Music Business students will also have an opportunity to participate in the student-run record label and publishing company, Consuming Worship. Created through a partnership with Lillenas Publishing, Consuming Worship provides students with hands-on experience in creating, marketing and distributing worship songs and recordings.
In addition to the required General Education courses, students choosing the Music Business Concentration as their program of study will complete the following courses:
Music Business Concentration Courses
|BUS||2300||Introduction to Entrepreneurship & Small Business Mgmt||3|
|ITI||1900||Business Information Technology||2|
|MCM||1050||Introduction to Recording Studio||2|
|MUB||1100||Survey of Music Business I||3|
|MUB||1150||Survey Practicum in Music Business||2|
|MUB||1710||Music Industry Law||3|
|MUB||1720||Field Experience in Music Business||2|
|MUB||3200||Marketing in the Music Industry||2|
|MUB||3500||Operation of a Recording Company||3|
|MUB||4510||Music Business Internship||4|
Business Administration Core Courses
|ACT||2210||Principles of Accounting I||3|
|ACT||2220||Principles of Accounting II||3|
|BUS||3020||Statistics for Business I||3|
|BUS||3030||Principles of Management and Organzational Behavior||3|
|BUS||4040||Business Law I||3|
|ECO||2000||Principles of Macroeconomics||3|
|ECO||2010||Principles of Microeconomics||3|
|MKT||3100||Principles of Marketing||3|