Department of Business Administration

ADMINISTRATOR

GREG RUNYAN, Chair, Department of Business Administration; Associate Professor of Business, 1987—
BS, Trevecca Nazarene University, 1979; CMA, CFM, CPA, Tennessee; MBA, Tennessee State University, 1989.

Department of Business Administration General Information

The Department of Business Administration offers programs for students planning careers in many business occupations. The Department offers a Bachelor of Business Administration degree (BBA) which includes a core curriculum that consists of foundational courses in accounting, computer applications, economics, finance, law, management, marketing as well as statistics and business strategy. Each BBA student is required to choose a concentration in Accounting, Community Development, Information Technology, E-commerce, Digital Multimedia Communication, Management, Marketing, or Music Business. The BBA is generally considered to be the equivalent of a double major in Business Administration and the chosen concentration, thus a declaration of a minor is encouraged when possible, but not required.

Nearly all of our BBA programs require at least one, three-credit hour internship. This requires nearly 150 hours of on-site, real world, hands on involvement with an organization in a position that matches the student's career goals. Trevecca's location in a growing, diversified city like Nashville, Tennessee, along with its excellent reputation in the business community provides its students with great opportunities for life changing internships that in many instances lead to full-time employment upon graduation.

The Accounting Concentration provides training for professional opportunities in both public and private accounting as well as governmental and not-for-profit organizations. Students may choose the traditional four-year degree or the 150 hour Professional Accountancy degree. Completion of this program will qualify the student to sit for the CPA exam in a majority of states. Students preparing for the CPA examination should consult with a member of the Accounting faculty to ensure that students meet the licensing requirements in the states where they wish to practice.

The Community Development Concentration will require the student to complete the business core curriculum while also completing a significant number of courses from the Department of Social and Behavioral Sciences and the J.V. Morsch Center for Social Justice. A student completing the requirements for this degree will have many opportunities in both the non-profit and traditional business sectors. The primary focus of this degree is to allow a student to use his/her business background to improve the lives of families in communities around the world.

For those interested in incorporating a technology perspective into their BBA, the Trevecca Department of Information Technology offers three computer-related concentrations including Information Technology, E-Commerce, and Digital Multimedia Communication. These concentrations provide hands-on, real world opportunities to apply information technologies to business problems. Students interested in working in technology companies in non-IT areas, or those interested in systems analysis, web design, project management, or business programming will find this concentration an excellent fit. The Department of Information Technology is housed in the School of Business and in addition to the programs mentioned above provides the opportunity for students to earn a Bachelor of Science (BS) in Information Technology (BSIT). This degree focuses more on technology, and students may choose a BS in Specialized Computing, Digital Graphic Design and Multimedia, or Web Development. For more information on these degrees please see the Department of Information Technology section.

A student wishing to pursue opportunities in the Music Industry in a nonperformance capacity should strongly consider the Music Business Concentration. Course work is designed to acquaint the student with the music industry and includes instruction in music publishing, concert management, studio production, music merchandising, and public relations.

Companies are constantly looking for motivated people to help sell their products as well as to keep their customers satisfied and informed. The Marketing Concentration is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.

The Management Concentration prepares students for a variety of opportunities in the management of enterprises. Career choices range from small entrepreneurial ventures to positions with Fortune 500 companies and from generalist roles to specialization such as operations management, human resources management, and quality management.

The department partners with the School of Education by offering a unique business major to allow interested students to obtain a Business Education Degree; grades 7-12. The teaching major is approved by the Tennessee Board of Education and is part of the unit accredited by NCATE.

The Business Administration Department offers a total of six minors for those desiring to integrate business and information technology learning with their chosen primary discipline. In addition, there is a unique summer sales internship program available to students in the department.

Mission Statement

The purpose of the Department of Business Administration is to prepare each student for excellence in business to glorify God through stewardship, leadership, and service. In order to carry out this purpose, the following departmental objectives and student learning outcomes have been adopted:

Departmental Objectives

  1. To provide holistic education by encouraging spiritual, intellectual, and emotional growth in our students.
  2. To create agents of change by teaching ethics based on Christian values, responsible leadership, and business competence.
  3. To promote stewardship of all God's gifts including time, talents, and resources.
  4. To mentor students through close relationships with faculty, exemplary life of faculty, and community with other believers.
  5. To achieve excellent outcomes of Christian service in job placement, professional certification, and graduate school placement.

Student Learning Outcomes

Bachelor of Business Administration (BBA)

All Bachelor of Business Administration graduates will be:

  1. Able to demonstrate competency in the core business areas.
  2. Able to make ethical decisions based on Christian values.
  3. Able to work in groups and teams and interact successfully in an organizational setting.
  4. Able to clearly and effectively communicate business information.
  5. Able to demonstrate advanced knowledge in at least one business discipline.
  6. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Accounting or Professional Accountancy will be:

  1. Able to demonstrate competency in the area of accounting.
  2. Able to clearly and effectively communicate accounting information.
  3. Prepared for employment and/or to be admitted to graduate/professional programs.

BBA graduates with concentrations in Community Development will be:

  1. Able to demonstrate the ability to integrate business with social work skills in order to improve our communities.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate competency in the knowledge base of the discipline of social work.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in Information Technology will be:

  1. Able to demonstrate knowledge of current IT languages, databases, and technologies.
  2. Able to solve business problems using information technologies and critical thinking.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in E-commerce will be:

  1. Able to design and assist in the development of E-commerce solutions.
  2. Able to demonstrate ability to integrate computing technologies and commerce and marketing techniques.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in Digital Multimedia Communication will be:

  1. Able to demonstrate the ability to effectively use current digital multimedia technologies.
  2. Able to develop multimedia solutions to meet business requirements.
  3. Able to clearly communicate business requirements and technical information.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in Management will be:

  1. Able to demonstrate their knowledge of management principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate the ability to work effectively with others.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in Marketing will be:

  1. Able to demonstrate their knowledge of marketing principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Able to demonstrate the ability to work effectively with others.
  4. Prepared for employment and/or admission to graduate/professional programs.

BBA graduates with concentrations in Music Business will be:

  1. Able to demonstrate their knowledge of music business principles.
  2. Able to demonstrate theoretical preparation for their careers.
  3. Prepared for employment and/or admission to graduate/professional programs.

Bachelor of Business Administration BBA

General Education Courses

46 or 47 hours

ECO 2000 Macroeconomics is the Institutional Choice and ECO 3070 Global Economy is the Intercultural Literacy choice. Both are counted in the major.

Foundations Tier—16 hours

ENG

1020

English Composition

(3)

ENG

1080

Critical Reading, Writing, Thinking

(3)

COM

1010

Speech Communication

(3)

MAT

1044

Applied Mathematics for Business

(3)

BUS

2010

Financial Stewardship

(2)

PEA

1500

Introduction to Health and Wellness*

(2)

 

*Varsity athletics do not count toward this requirement.

Human Sciences Tier– 3 hours

 

Behavioral– (Choose One)

(3)

 

COM

2010

Interpersonal Communications (3)

 

PSY

2010

General Psychology (3)

 

SOC

2010

General Sociology (3)

(Community Development students must choose SOC 2010)

Natural Sciences Tier– 6 or 7 hours

Lab Sciences – (Choose One)

(3-4)

 

BIO

1510

General Biology I (4)

 

 

CHE

1010

Principles of Inorganic and Organic Chemistry (4)

 

 

CHE

1040

General Chemistry I (4)

 

 

PHY

1010

Basic College Physics I (4)

 

 

PHY

1020

Basic College Physics II (4)

 

 

PHY

1040

The Physics of Sound (3)

 

 

PHY

2110

General Physics I (4)

 

 

SCI

1500

Life Science (3)

 

 

SCI

2000

Introduction to Environmental Science (3)

 

 

SCI

1600

Physical Science (3)

 

 

SCI

2200

Physical Geology (3)

 

 

SCI

2510

Earth and Space Science (3)

 

SCI 2600 Issues in Science

(3)

Contexts Tier – 21 hours

 

ART

2150

Art Appreciation I

(3)

 

 

or

 

ART

2160

Art Appreciation II

 

 

 

or

 

MUS

1500

Fine Arts

 

ENG

2000

World Literature

(3)

HIS

1400

World Civilization I

(3)

 

 

or

 

HIS

1450

World Civilization II

 

PHL

2010

Introduction to Philosophy

(3)

 

 

or

 

PHL

3070

Ethics

 

REL

2000

Introduction to Biblical Faith

(3)

REL

3000

Christian Tradition

(3)

REL

4000

Christian Life and Ministry

(3)

Business Administration Core Courses

33 hours

ACT

2210

Principles of Accounting I

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

BUS

4110

Business Policies

(3)

ECO

2000

Principles of Macroeconomics

(3)

ECO

2010

Principles of Microeconomics

(3)

ECO

3070

Global Economy

(3)

MKT

3100

Principles of Marketing

(3)

Bachelor of Business Administration BBA Areas of Concentration

Accounting

33 hours

ACT

3110

Intermediate Accounting I

(3)

ACT

3120

Intermediate Accounting II

(3)

ACT

3130

Intermediate Accounting III

(3)

ACT

3310

Cost Accounting

(3)

ACT

3400

Accounting Information Systems

(3)

ACT

4100

Tax Accounting

(3)

ACT

4200

Advanced Accounting

(3)

ACT

4400

Auditing Concepts, Principles, and Procedures

(3)

ACT

4500

Internal Auditing

(3)

BUS

4050

Business Law II

(3)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

General Electives to total 120

7 or 8 hours*

Total for BBA in Accounting

120 hours**

Professional Accountancy

63 hours

ACT

3110

Intermediate Accounting I

(3)

ACT

3120

Intermediate Accounting II

(3)

ACT

3130

Intermediate Accounting III

(3)

ACT

3310

Cost Accounting

(3)

ACT

3400

Accounting Information Systems

(3)

ACT

4100

Tax Accounting

(3)

ACT

4200

Advanced Accounting

(3)

ACT

4400

Auditing Concepts, Principles, and Procedures

(3)

ACT

4500

Internal Auditing

(3)

BUS

3500

Production Operations Management

(3)

BUS

4050

Business Law II

(3)

ITI

2000

IT Business Foundations

(3)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

ITI

2500

Introduction to Networking and Security

(3)

ITI

2700

Database Design and Implementation

(3)

Choose two of the following:

(6)

ACT

4105

Federal Tax Practice (3)

 

ACT

4700

Special Topics in Accounting (3)

 

BUS

3400

Investments (3)

 

Choose one of the following:

(3)

ACT

4330

CPA Problems (3)

 

ACT

4510

Career Internship in Accounting (3)

 

Choose one of the following:

(3)

BUS

2250

Business Communication (3)

 

COM

4000

Advanced Public Speaking (3)

 

Choose two of the following:

(6)

BUS

2500

Leadership in the 21st Century (3)

 

BUS

3040

Human Resources Management (3)

 

BUS

3050

Quality Management Methods (3)

 

General Electives to total 150

7 or 8 hours*

Total for the BBA in Professional Accountancy

150 hours**

Community Development

32 or 33 hours

BUS

4510

Career Internship in Business Administration

(3)

SJS

3010

Introduction to Community Development

(3)

SJS

4010

Introduction to Social Entrepreneurship

(3)

 

 

or

 

SJS

4020

Principles of Nonprofit Administration and Management

 

SOC

3300

Urban Sociology

(3)

SWK

1200

Introduction to Social Work

(3)

SWK

2250

Introduction to Community Service

(3)

SWK

3500

Social Welfare Policy

(3)

 

 

or

 

ECO

3500

Economics of Poverty and Public Policy

 

SWK

4200

Working with Communities and Organizations

(3)

Choose one of the following:

(3)

SOC

3200

Social Problems (3)

 

 

 

or

 

ECO

3300

International Economic Development (3)

 

Choose from the following options :

(3)

SOC

3350

US Cultural and Ethnic Diversity (3)

 

 

 

or

 

COM

2020

Principles of Intercultural Communication (2)

 

 

 

and

 

COM

2030

Practicum in Intercultural Communication (1)

 

Choose one of the following:

 

ITI

1900

Business Information Technology (2)

 

ITI

2020

Spreadsheets and Databases (3)

 

General Electives to total 120

7-9 hours*

Total for the BBA in Community Development

120 hours**

Information Technology

32 hours

ITI

1900

Business Information Technology

(2)

ITI

2000

IT Business Foundations

(3)

ITI

2100

Object-Oriented Design and Programming in Java I

(3)

ITI

2300

Visual Basic Programming I

(3)

ITI

2500

Introduction to Networking and Security

(3)

ITI

2700

Database Design and Implementation

(3)

ITI

2800

Web Site Design and Scripting I

(3)

ITI

2830

Web Site Design and Scripting II

(3)

ITI

 

Choice of IT Electives

(6)

ITI

4950

Information Technology Internship—Business

(3)

General Electives to total 120

8 or 9 hours*

Total for the BBA in Information Technology

120 hours**

E-commerce Concentration

32 hours

ITI

1900

Business Information Technology

(2)

ITI

2700

Database Design and Implementation

(3)

ITI

2800

Web Site Design and Scripting I

(3)

ITI

3800

Graphic Design and Imaging I

(3)

ITI

3820

Introduction to Multimedia

(3)

ITI

4810

Introduction to E-Commerce

(3)

MKT

3130

Consumer Behavior

(3)

MKT

3400

International Marketing

(3)

MKT

4150

Marketing Management

(3)

Choice – Elective from ITI or MKT

(3)

ITI

4950

IT Internship – Business

(3)

General Electives to total 120

8 or 9 hours*

Total for the BBA in E-commerce

120 hours**

Digital Multimedia Communication

32 hours

BUS

2250

Business Communication

(3)

ITI

1900

Business Information Technology

(2)

ITI

2800

Web Site Design and Scripting I

(3)

ITI

3800

Graphic Design and Imaging I

(3)

ITI

3820

Introduction to Multimedia

(3)

ITI

3880

Video Art and Web Broadcasting

(3)

MKT

3130

Consumer Behavior

(3)

COM/
ITI

2215/
2215

Videography

(3)

COM/
ITI

4190/
4190

Organization and Corporate Video Production

(3)

MKT

3220

Advertising Management

(3)

MKT

4510

Career Internship in Marketing

(3)

General Electives to total 120

8 or 9 hours*

Total for the BBA in Digital Multimedia Communication

120 hours**

Music Business

33 hours

BUS

2300

Introduction to Entrepreneurship and Small Business Management

(3)

ITI

1900

Business Information Technology

(2)

MCM

1050

Introduction to Recording Studio

(2)

MUB

1100

Survey of Music Business

(3)

MUB

1150

Survey Practicum in Music Business

(2)

MUB

1710

Music Industry Law

(3)

MUB

1720

Field Experience in Music Business

(2)

MUB

2220

Music Publishing

(3)

MUB

3200

Marketing in the Music Industry

(2)

MUB

3210

Concert Management

(2)

MUB

3300

Artist Management

(2)

MUB

3500

Operation of a Record Company

(3)

MUB

4510

Music Business Internship

(4)

General Electives to total 120

7or 8 hours*

Total for the BBA in Music Business

120 hours**

Management

29 hours

BUS

2250

Business Communication

(3)

BUS

2500

Leadership in the 21st Century

(3)

BUS

3040

Human Resources Management

(3)

BUS

3050

Quality Management Methods

(3)

BUS

3500

Production and Operations Management

(3)

BUS

4050

Business Law II

(3)

BUS

4510

Career Internship in Business Administration

(3)

ITI

1900

Business Information Technology

(2)

Choose one of the following:

(3)

 

ITI

2020

Computer Applications Using Spreadsheets and Databases (3)

 

 

ITI

2700

Database Design and Implementation (3)

 

 

ITI

3770

Access Database Development (3)

 

Choose one of the following:

(3)

 

BUS

2300

Introduction to Entrepreneurship and Small Business Management (3)

 

 

BUS

2600

Case Studies in Leadership (3)

 

 

ECO

 

Courses numbered ECO 3000 or above (3)

 

General Electives to total 120

11 or 12 hours*

Total for BBA in Management

120 hours**

Marketing

30 hours

BUS

4050

Business Law II

(3)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

MKT

3130

Consumer Behavior

(3)

MKT

3150

Sales Fundamentals

(3)

MKT

3220

Advertising Management

(3)

MKT

3330

Marketing Research

(3)

MKT

3400

International Marketing

(3)

MKT

3500

Internet Marketing

(3)

MKT

4150

Marketing Management

(3)

MKT

4510

Career Internship in Marketing

(3)

General Electives to total 120

10 or 11 hours*

Total for BBA in Marketing

120 hours**

*The required course INT 1100 Life Calling and Purpose (3 hours) is included in these general elective hours for those students who enter as first year Freshmen (those enrolling with less than 24 hours).
**A minor field of study is not required for any BBA degree.

BBA Accounting Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

COM

1010

Speech Communication

(3)

INT

1100

Life Calling and Purpose

(3)

MAT

1044

Applied Math for Business

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

 

Total 15

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

 

Total 14

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

MKT

3100

Principles of Marketing

(3)

PEA

1500

Introduction to Health and Wellness

(2)

 

 

Elective

(2)

 

Total 16

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

 

 

Elective

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ACT

3110

Intermediate Accounting I

(3)

ACT

4400

Auditing Concepts, Principles, and Procedures

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ECO

2000

Principles of Macroeconomics

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

ACT

3120

Intermediate Accounting II

(3)

ACT

3400

Accounting Information Systems

(3)

ACT

4500

Internal Auditing

(3)

ECO

2010

Principles of Microeconomics

(3)

Total 15

Senior Year

Semester 7

 

ACT

3130

Intermediate Accounting III

(3)

ACT

4100

Tax Accounting

(3)

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

ACT

3310

Cost Accounting

(3)

ACT

4200

Advanced Accounting

(3)

BUS

4050

Business Law II

(3)

BUS

4110

Business Policies

(3)

 

Total 15

Total credit hours for BBA in Accounting

120

BBA Professional Accountancy Five-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

INT

1100

Life Calling and Purpose

(3)

MAT

1044

Applied Mathematics for Business

(3)

PEA

1500

Introduction to Health and Wellness

(2)

 

Total 14

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

COM

1010

Speech Communication

(3)

 

Total 17

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

MKT

3100

Principles of Marketing

(3)

 

 

Elective

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

 

 

Elective

(2)

Total 14

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ACT

3110

Intermediate Accounting I

(3)

ACT

4400

Auditing Concepts, Principles, and Procedures

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ECO

2000

Principles of Macroeconomics

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

ACT

3120

Intermediate Accounting II

(3)

ACT

3400

Accounting Information Systems

(3)

ACT

4500

Internal Auditing

(3)

ECO

2010

Principles of Microeconomics

(3)

Total 15

Senior Year

Semester 7

 

ACT

3130

Intermediate Accounting III

(3)

ACT

4100

Tax Accounting

(3)

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

ACT

3310

Cost Accounting

(3)

ACT

4200

Advanced Accounting

(3)

BUS

4050

Business Law II

(3)

BUS

4110

Business Policies

(3)

 

Total 15

Fifth Year

Semester 9

ITI

2000

IT Business Foundations

(3)

Choose two of the following:

(6)

 

ACT

4105

Federal Tax Practice (3)

 

 

ACT

4700

Special Topics in Accounting (3)

 

 

BUS

3400

Investments (3)

 

Choose one of the following:

(3)

 

ACT

4330

CPA Problems (3)

 

 

ACT

4510

Career Internship in Accounting (3)

 

Choose one of the following:

(3)

 

BUS

2250

Business Communication (3)

 

 

COM

4000

Advanced Public Speaking (3)

 

 

Total 15

Semester 10

 

ITI

2500

Introduction to Networking and Security

(3)

ITI

2700

Database Design and Implementation

(3)

BUS

3500

Production Operations Management

(3)

Choose two of the following:

(6)

 

BUS

2500

Leadership in the 21st Century (3)

 

 

BUS

3040

Human Resources Management (3)

 

 

BUS

3050

Quality Management Methods (3)

 

 

Total 15

Total credit hours for BBA in Professional Accountancy

150

BBA Community Development Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

MAT

1044

Applied Mathematics for Business

(3)

SWK

1200

Introduction to Social Work

(3)

 

Total 15

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

PEA

1500

Introduction to Health and Wellness

(2)

Choose one of the following:

(2-3)

 

ITI

1900

Business Information Technology (2)

 

 

ITI

2020

Computer Applications Using Spreadsheets and Databases (3)

 

 

Total 15 or 16

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ECO

2000

Principles of Macroeconomics

(3)

SOC

3200

Social Problems (or ECO 3300)

(3)

COM

1010

Speech Communication

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

BUS

3020

Statistics for Business and Economics I

(3)

ECO

2010

Principles of Microeconomics

(3)

SJS

3010

Introduction to Community Development

(3)

SJS

4010

Introduction to Social Entrepreneurship (or SJS 4020)

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ACT

2210

Principles of Accounting I

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ECO

3070

Global Economy

(3)

SOC

3300

Urban Sociology

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

ACT

2220

Principles of Accounting II

(3)

SOC

2010

General Sociology

(3)

MKT

3100

Principles of Marketing

(3)

 

 

Elective

(3)

Total 15

Senior Year

Semester 7

 

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

SOC

3350

U.S. Cultural and Ethnic Diversity (or COM 2020 and COM 2030)

(3)

SWK

2250

Introduction to Community Service

(3)

 

 

Elective

(2-3)

 

Total 14 or 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

SWK

3500

Social Welfare Policy (or ECO 3500)

(3)

BUS

4110

Business Policies

(3)

BUS

4510

Career Internship in Business Administration

(3)

SWK

4200

Working With Communities and Organizations

(3)

 

Total 15

Total credit hours for BBA in Community Development

120

BBA Management Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

MAT

1044

Applied Math for Business

(3)

PEA

1500

Introduction and Health and Wellness

(2)

ITI

1900

Business Information Technology

(2)

 

Total 16

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

COM

1010

Speech Communication

(3)

 

Total 14

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

 

 

Elective

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

MKT

3100

Principles of Marketing

(3)

 

 

Elective

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ECO

2000

Principles of Macroeconomics

(3)

BUS

2250

Business Communications

(3)

BUS

2500

Leadership in the 21st Century

(3)

 

 

Elective

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

ECO

2010

Principles of Microeconomics

(3)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

Choose one of the following:

(3)

BUS

2300

Introduction to Entrepreneurship and Small Business Management(3)

 

BUS

2600

Case Studies in Leadership (3)

 

ECO

 

Course numbered ECO 3000 or above (3)

 

Total 15

Senior Year

Semester 7

 

BUS

3040

Human Resources Management

(3)

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

BUS

4510

Career Internship in Management

(3)

ECO

3070

Global Economy

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

BUS

3050

Quality Management Methods

(3)

BUS

3500

Productions and Operations Management

(3)

BUS

4050

Business Law II

(3)

BUS

4110

Business Policies

(3)

 

Total 15

Total credit hours for BBA in Management

120

BBA Marketing Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

MAT

1044

Applied Mathematics for Business

(3)

COM

1010

Speech Communication

(3)

 

Total 15

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

PEA

1500

Introduction to Health and Wellness

(2)

ITI

2020

Computer Applications Using Spreadsheets and Databases

(3)

 

Total 16

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

MKT

3100

Principles of Marketing

(3)

MKT

3130

Consumer Behavior

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business I

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

 

 

Elective

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ECO

2000

Principles of Macroeconomics

(3)

ECO

3070

Global Economy

(3)

MKT

3220

Advertising Management

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

MKT

3400

International Marketing

(3)

MKT

3500

Internet Marketing

(3)

ECO

2010

Principles of Microeconomics

(3)

 

 

Elective

(3)

Total 15

Senior Year

Semester 7

 

BUS

4040

Business Law I

(3)

MKT

4510

Career Internship in Marketing

(3)

MKT

3150

Sales Fundamentals

(3)

MKT

3330

Marketing Research

(3)

 

 

Elective

(2)

 

Total 14

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

MKT

4150

Marketing Management

(3)

BUS

4030

Business Finance

(3)

BUS

4050

Business Law II

(3)

BUS

4110

Business Policies

(3)

 

Total 15

Total credit hours for BBA in Marketing

120

BBA Music Business Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

MAT

1044

Applied Mathematics for Business

(3)

MUB

1100

Survey of Music Business

(3)

 

Total 15

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

PEA

1500

Introduction to Health and Wellness

(2)

ITI

1900

Business Information Technology

(2)

MUB

1150

Survey Practicum in Music Business

(2)

 

Total 15

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

MCM

1050

Introduction to Recording Studio

(2)

MUB

1720

Field Experience in Music Business

(2)

COM

1010

Speech Communication

(3)

 

Total 16

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

MUB

1710

Music Industry Law

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

ECO

2000

Principles of Macroeconomics

(3)

MUB

2220

Music Publishing

(3)

 

 

Electives

(4)

 

Total 16

Semester 6

 

SCI

2600

Issues in Science

(3)

BUS

2010

Financial Stewardship

(2)

ECO

2010

Principles of Microeconomics

(3)

MKT

3100

Principles of Marketing

(3)

MUB

3210

Concert Management

(2)

BUS

2300

Introduction to Entrepreneurship and Small Business Management

(3)

Total 16

Senior Year

Semester 7

 

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

MUB

3500

Operation of a Record Company

(3)

MUB

3200

Marketing in the Music Industry

(2)

MUB

3300

Artist Management

(2)

 

Total 16

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

BUS

4110

Business Policies

(3)

MUB

4510

Music Business Internship

(4)

 

 

Elective

(3)

 

Total 13

Total credit hours for BBA in Music Business

122

BBA E-Commerce Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

MAT

1044

Applied Mathematics for Business

(3)

PEA

1500

Introduction to Health and Wellness

(2)

ITI

1900

Business Information Technology

(2)

 

Total 16

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

 

Total 14

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

ACT

2210

Principles of Accounting I

(3)

MKT

3100

Principles of Marketing

(3)

ITI

2700

Database Design and Implementation

(3)

ITI

2800

Web Site Design and Scripting I

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

COM

1010

Speech Communication

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ECO

2000

Principles of Macroeconomics

(3)

MKT

3130

Consumer Behavior

(3)

ITI

3800

Graphic Design and Imaging I

(3)

 

 

Elective

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ECO

2010

Principles of Microeconomics

(3)

MKT

3400

International Marketing

(3)

ITI

3820

Introduction to Multimedia

(3)

Total 15

Senior Year

Semester 7

 

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

ITI

4810

Introduction to E-Commerce

(3)

 

 

Elective

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life Ministry

(3)

BUS

4110

Business Policies

(3)

MKT

4150

Marketing Management

(3)

ITI

4950

IT Internship-Business

(3)

 

 

IT or MKT elective

(3)

 

Total 15

Total credit hours for BBA in E-Commerce

120

BBA Information Technology Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

PEA

1500

Introduction to Health and Wellness

(2)

MAT

1044

Applied Mathematics for Business

(3)

ITI

1900

Business Information Technology

(2)

ITI

2000

IT Business Foundations

(3)

 

Total 16

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

HIS

1400

World Civilization I (or HIS 1450)

(3)

BUS

2010

Financial Stewardship

(2)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

 

Total 14

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

ACT

2210

Principles of Accounting I

(3)

ITI

2500

Introduction to Networking and Security

(3)

ITI

2700

Database Design and Implementation

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

3020

Statistics for Business and Economics I

(3)

COM

1010

Speech Communication

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

ITI

2100

Object-Oriented Design and Programming in Java I

(3)

ITI

2300

Visual Basic Programming I

(3)

ITI

2800

Web Site Design and Scripting I

(3)

ECO

2000

Principles of Macroeconomics

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ITI

2830

Web Site Design and Scripting II

(3)

ECO

2010

Principles of Microeconomics

(3)

 

 

Elective

(3)

Total 15

Senior Year

Semester 7

 

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

MKT

3100

Principles of Marketing

(3)

 

 

Elective

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

BUS

4110

Business Policies

(3)

ITI

4950

IT Internship-Business

(3)

ITI

 

IT Elective

(3)

ITI

 

IT Elective

(3)

 

Total 15

Total credit hours for BBA in Information Technology

120

BBA Digital Multimedia Communication Four-Year Plan

Freshman Year

Semester 1

ENG

1020

English Composition

(3)

INT

1100

Life Calling and Purpose

(3)

SCI

1500

Life Science (or SCI 1600)

(3)

PEA

1500

Introduction to Health and Wellness

(2)

MAT

1044

Applied Mathematics for Business

(3)

ITI

1900

Business Information Technology

(2)

 

Total 16

Semester 2

 

ENG

1080

Critical Reading Writing Thinking

(3)

REL

2000

Introduction to Biblical Faith

(3)

BUS

2010

Financial Stewardship

(2)

HIS

1400

World Civilization I (or HIS 1450)

(3)

MUS

1500

Fine Arts or ART 2150 or ART 2160

(3)

 

Total 14

Sophomore Year

Semester 3

 

ENG

2000

World Literature

(3)

ACT

2210

Principles of Accounting I

(3)

MKT

3100

Principles of Marketing

(3)

ITI

2800

Web Site Design and Scripting I

(3)

COM

1010

Speech Communication

(3)

 

Total 15

Semester 4

 

PHL

2010

Introduction to Philosophy (or PHL 3070)

(3)

PSY

2010

General Psychology or SOC 2010 or COM 2010

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

2250

Business Communication

(3)

BUS

3020

Statistics for Business and Economics I

(3)

Total 15

Junior Year

Semester 5

 

REL

3000

Christian Tradition

(3)

COM

 

 

(3)

ECO

2000

Principles of Macroeconomics

(3)

MKT

3130

Consumer Behavior

(3)

ITI

3800

Graphic Design and Imaging I

(3)

 

Total 15

Semester 6

 

SCI

2600

Issues in Science

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

ECO

2010

Principles of Microeconomics

(3)

ITI

3820

Introduction to Multimedia

(3)

ITI

4190

Organization and Corporate Video Production

(3)

Total 15

Senior Year

Semester 7

 

BUS

4030

Business Finance

(3)

BUS

4040

Business Law I

(3)

ECO

3070

Global Economy

(3)

MKT

3220

Advertising Management

(3)

 

 

Elective

(3)

 

Total 15

Semester 8

 

REL

4000

Christian Life and Ministry

(3)

BUS

4110

Business Policies

(3)

MKT

4510

Career Internship in Marketing

(3)

ITI

3880

Video Art and Web Broadcasting

(3)

 

 

Elective

(3)

 

Total 15

Total credit hours for BBA in Multimedia Communication

120

Business Education BS (7-12 Licensure)

See Teacher Education section of the Catalog.

Business Administration Minors

Courses cannot count toward the BBA or Concentration and a minor.

Accounting

15 hours

ACT

2210

Principles of Accounting I

(3)

ACT

2220

Principles of Accounting II

(3)

Electives in Accounting (3000 level and above)

(9)

Business Administration

18 hours

ACT

2210

Principles of Accounting I

(3)

ECO

2010

Principles of Microeconomics

(3)

BUS

3030

Principles of Management and Organizational Behavior

(3)

MKT

3100

Principles of Marketing

(3)

Electives in BUS, ITI, ECO, or MKT

(6)

Economics

15 hours

A total of 15 hours in Economics (ECO)

 

Economics/Finance

18 hours

ECO

2000

Principles of Macroeconomics

(3)

ECO

2010

Principles of Microeconomics

(3)

ACT

2210

Principles of Accounting I

(3)

ACT

2220

Principles of Accounting II

(3)

BUS

4030

Business Finance

(3)

BUS

3400

Investments

(3)

 

 

or

 

BUS

3500

Production and Operations Management

 

 

 

or

 

ECO

3260

Managerial Economics

 

Marketing

15 hours

A total of 15 hours in Marketing (MKT)

Music Business

18 hours

MUB

1100

Survey of Music Business I

(3)

MUB

1110

Survey of Music Business II

(2)

MUB

1710

Music Industry Law

(3)

MUB

3500

Operation of a Record Company

(3)

MUB

2220

Music Publishing

(3)

 

 

Electives in Music Business

(4)

Business Course Descriptions

ACCOUNTING

ACT 2210—Principles of Accounting I (3)

Provides students with a basic understanding of the role of accounting information in business. Focuses on business operating processes throughout the management planning, performing and evaluating cycles. Intended to open the door on understanding the world of business, provide insights on how businesses operate, and enable students to become familiar with the conventions used by businesses to report to those who need to know more about the business. Prerequisites: MAT 1044 or permission of instructor.

ACT 2220—Principles of Accounting II (3)

Provides students with a basic understanding of the role of accounting information in business. Focuses on business financing and investing events throughout the management planning, performing, and evaluating cycles. Intended to open the door on understanding the world of business and provide insights on how businesses invest and finance those investments. Prerequisite: ACT 2210.

ACT 2240—Microcomputer Accounting Applications for Education (1)

An introduction to computerized accounting systems providing hands-on experience with a general ledger software package as well as an introduction to electronic spreadsheets and data-bases. Prerequisite: ACT 2210.

ACT 2250—Microcomputer Accounting Applications (3)

An introduction to computerized accounting systems providing hands-on experience with major accounting systems commonly found in computerized accounting including: general ledger, accounts receivable, accounts payable, financial statement analysis, depreciation, inventory, and payroll systems. Prerequisite: ACT 2220. Offered as needed.

ACT 3110—Intermediate Accounting I (3)

An in-depth study of generally accepted accounting principles in relation to reporting financial information to external users. Emphasis is placed on financial accounting theory and concepts for the development of the income statement and balance sheet. Theoretical and conceptual discussion focuses on accounting standards, fundamental characteristics of accounting information, and recognition and measurement of financial information. This course also includes a comprehensive review of the accounting cycle. Additional topics include the time value of money, cash, receivables, and inventories. This course is the first of a three part series required of all accounting majors and is offered annually each fall semester. Prerequisite: ACT 2220 Principles of Accounting II.

ACT 3120—Intermediate Accounting II (3)

The second course of a three part series required of all accounting majors. Continuation of the theoretical and conceptual discussion for the development of the income statement and balance sheet. Topics include property, plant, and equipment; depreciation and depletion; intangible assets; current and long-term liabilities; stockholders' equity including stock transactions and retained earnings; dilutive securities, earnings per share, investments, revenue recognition, and accounting for income taxes. This course is offered annually each spring semester. Prerequisite: ACT 3110 Intermediate Accounting I.

ACT 3130—Intermediate Accounting III (3)

The final course of a three part series required of all accounting majors. Continuation of the theoretical and conceptual discussion for the development of the income statement and balance sheet. This course also includes discussion for the development of the statement of cash flows. Topics include pensions and post-retirement benefits, leases, accounting changes and error analysis, full disclosure of financial reporting including interim and segment reporting, and financial ratio analysis. This course is offered annually each fall semester. Prerequisite: ACT 3120 Intermediate Accounting II.

ACT 3310—Cost Accounting (3)

A study of accounting for manufacturing concerns and service organizations in order to collect, organize, process, and report economic data for the use of decision makers. Traditional job costing, processing costing, and standard costing systems are presented as well as new measurement systems such as quality costing, activity-based-costing, just-in-time inventory, backflush costing, and non-financial performance measures. Additional topics include budgeting, variance analysis, cost-volume-profit analysis, and cost allocation. This course is offered annually each fall semester. Prerequisite: ACT 2220 Principles of Accounting II.

ACT 3400—Accounting Information Systems (3)

Discusses information system theory, concepts, and procedures as it relates to accounting. Emphasis is placed on accounting technology and controls in relation to the accounting cycle, reporting, and data storage. Topics include systems development life cycle, system design, internal control, inputs and outputs, and information system influences on managerial decision making and organizational structure. This course is offered annually each spring semester. Prerequisites: ACT 2220 Principles of Accounting II, ACT 3310 Cost Accounting, and ITI 2020 Computer Applications Using Spreadsheets and Databases are recommended.

ACT 4100—Tax Accounting (3)

Income tax accounting with emphasis on personal and small business procedures Alternate years. Prerequisite: ACT 2220.

ACT 4105—Federal Tax Practice (3)

Advanced problems of federal tax practice such as the tax statement of partnerships, estates, trusts, corporate organizations, foreign income and gifts, use of tax services: assessment, collection and refund procedures. Prerequisite: ACT 4100.

ACT 4200—Advanced Accounting (3)

A study of the advanced financial accounting problems. Topics include partnerships, joint ventures, branch accounting, business combinations, consolidated financial statements, foreign currency transactions and reporting, bankruptcy, and estates and trusts. This course is offered annually each spring semester. Prerequisite: ACT 3130 Intermediate Accounting III.

ACT 4330—CPA Problems (3)

Semiannual CPA examination problems of the American Institute of Certified Public Accountants are analyzed. Directed study. Prerequisite: Must be a senior with consent of instructor.

ACT 4400—Auditing Concepts, Principles, and Procedures (3)

A study of generally accepted auditing standards for the financial accounting reporting function of businesses. Topics include the audit function, standards, audit procedures and documentation, internal control, reports to clients, and professional ethics. Types of audits and other professional services are discussed. This course is offered during the fall semester on alternate years. Prerequisite: ACT 2220 Principles of Accounting II.

ACT 4500—Internal Auditing (3)

A study of the internal audit process including internal control evaluation, testing, reporting, and follow-up. Emphasis will be on operational, performance, and compliance auditing through case studies. This course is offered during the spring semester on alternate years. Prerequisite: ACT 4400 Auditing Concepts, Principles, and Procedures.

ACT 4510—Career Internship in Accounting (1-3)

Accounting service laboratory (on-the-job experience) under faculty direction. Supervision coordinated with the Office of Career Services. Prerequisite: minimum of six credits completed in ACT courses. Maximum of six hours. Graded S/U.

ACT 4600 Governmental and Non-Profit Accounting (3)

A study of fund accounting as it applies to state and local governmental bodies, colleges and universities, health care organizations, and other non-profit organizations. Emphasis is placed on the generally accepted accounting principles and applications thereof as promulgated by the Governmental Accounting Standards Board and the Financial Accounting Standards Board resulting in the preparation and analysis of the comprehensive annual financial reports. This course is offered during the spring semester on alternate years when needed. Prerequisites: ACT 3120 Intermediate Accounting II (may take concurrently) and ACT 3310 Cost Accounting recommended.

ACT 4700—Special Topics in Accounting (3)

A study of specialized accounting topics not otherwise covered in the existing accounting curriculum. Emphasis may be placed on new and emerging accounting issues or on existing specialized accounting standards, concepts, and procedures. This course is designed to provide students an avenue in which they may pursue additional accounting topics for further professional development in a given area of accounting. This course is available only to accounting majors. Prerequisite: Consent of instructor.

BUSINESS ADMINISTRATION

BUS 2010—Financial Stewardship (2)

Provides the student with a basic understanding of his or her economic environment and the basic principles and tools of personal financial management. Emphasis will be placed on personal financial planning, including budgeting, managing personal debt, insurance, taxes, investments, and real estate. When possible, topics will be analyzed and discussed from a Christian perspective.

BUS 2250—Business Communication (3)

Focuses on the development of the communication skills necessary for effective management. Interpersonal, small group, and organizational communications are considered. Both written and oral communication skills are emphasized.

BUS 2300—Introduction to Entrepreneurship and Small Business Management (3)

Designed to teach the student concepts and skills needed to succeed in an entrepreneurial venture. It will include understanding unique characteristics an entrepreneur should possess, and it will view marketing, economics, finance, accounting, management, communication and legal issues from a small business perspective.

BUS 2500—Leadership in the 21st Century (3)

Focuses on foundational leadership theories with an emphasis on the roles of leader, follower, and situation. Content concentrates on leadership development, leadership traits and behaviors, followership, and situational factors that impact leadership. Leadership theory will provide a solid foundation for informing future leadership practice.

BUS 2600—Case Studies in Leadership (3)

Integrates major leadership theories with case study analyses of notable military, political, religious, civil-rights and business leaders. Debate and discussion of the case studies also will be used to enhance the understanding of leadership theory and application. The analysis of cases and theories from the Biblical world-view are also designed into the curriculum where appropriate.

BUS 2700—TVA Investment Challenge (1)

Provides students with a brief introduction to and basic understanding of the economic environment and financial markets. Students will learn to locate and evaluate relevant financial data and information relating to domestic and international business with the goal of making sound stock selections. Students will utilize their obtained knowledge to purchase actual stocks as part of their participation in the TVA Investment Challenge. Students may take this course three times for college credit.

BUS 3020—Statistics for Business and Economics I (3)

An introduction to statistical tools in the context of managerial and economic decision making. Topics include classification and tabulation of data, tables and charts, descriptive summary measure, and frequency distributions. Correlation, linear regression, and process control charts are introduced. Prerequisite: MAT 1044 or higher.

BUS 3025—Statistics for Business and Economics II (3)

A development of more advanced methods of statistical analysis, including statistical inference, tests of hypotheses, analysis of variance, multiple regression, time series analysis, and attribute and variable process control charts. Offered alternate years. Prerequisite: BUS 3020.

BUS 3030—Principles of Management and Organizational Behavior (3)

A study of generally accepted management principles emphasizing the four primary management functions of planning, organizing, influencing, and controlling. Special emphasis is placed on leadership, motivational theories, culture, values, teams and groups, organizational communication, and organizational change. No prerequisite; ECO 2000, ECO 2010 and ACT 2220 recommended.

BUS 3040—Human Resources Management (3)

Emphasizes the role of human resources management in an effective organization. Topics include personnel planning, recruitment, selection, training, and performance appraisal, among others. Cross listed as COM 3040.

BUS 3050—Quality Management Methods (3)

A study of the foundational principles of the Total Quality Management movement teaching the basic concepts of process management, customer/supplier relationships, systems thinking, and basic tools for statistical process control. Works of the leading thinkers in the area will be considered. Prerequisites: none; BUS 3030 recommended.

BUS 3400—Investments (3)

An introduction to investing covering the characteristics of stocks and bonds, security markets, security analysis, and investment programs. A stock market simulation is utilized.

BUS 3500—Production and Operations Management (3)

Management of production systems with emphasis on the production process system inputs, transformations, system outputs, and techniques for decision making. Prerequisite: BUS 3030; BUS 3020 recommended.

BUS 3700—Introduction to the Healthcare Industry (3)

An introduction to the fundamentals of the healthcare industry including: an overview of various healthcare entities with an emphasis on hospitals, healthcare financing, HR issues in healthcare, disease management, the pharmaceutical industry, the healthcare regulatory environment, public health and threats facing the U.S., as well as job opportunities in healthcare. Prerequisite: junior standing (60 semester hours earned) or above

BUS 3710—Healthcare Research, Analysis, and Planning (3)

Concentrates on the use of market research and planning data in the healthcare industry which are used extensively for measuring clinical outcomes, monitoring quality and satisfaction, and making strategic business decisions in such areas as product planning and market development. This class will provide students with an overview of how information is used in the healthcare sector and then delve more specifically into how information is collected and applied. Students will gain an understanding of how public health data is gathered and monitored to ensure public safety, how healthcare providers are routinely collecting satisfaction and quality data that is publicly reported by the government to the general public, and how healthcare providers conduct their own proprietary research to guide their business decision-making.

BUS 3900—Special Topics in Business (3)

Explores business and business-related subjects not otherwise extensively covered in the existing curriculum. Emphasis may be placed on emerging economic or business research or the latest theories and practices being articulated or employed in a business context.

BUS 4030—Business Finance (3)

An introduction to the principles of financial management including the time value of money, risk and return, capital budgeting, sources and costs of capital, financial instruments, and financial statement analysis. Prerequisites: MAT 1044, ACT 2220; ECO 2010 recommended.

BUS 4040—Business Law I (3)

Basic principles of law covering the development and nature of the legal system, constitutional authority to regulate business, torts and product liability, business crimes, contracts, sales, and negotiable instruments. Prerequisite: ACT 2220 or permission of instructor and BUS 3030 recommended.

BUS 4050—Business Law II (3)

Basic principles of law covering secured transactions and other creditor's rights, bankruptcy, agency, employment and labor relations, business organizations, antitrust and other government regulation, personal property, bailments, real property, insurance, wills, trusts, and estates. Prerequisite: ACT 2220 or permission of instructor and BUS 3030 recommended.

BUS 4060—Real Estate (3)

Fundamentals of real estate including property rights, development, zoning leasing and property management, valuation, ownership financing, taxation and brokerage. Offered as needed.

BUS 4110—Business Policies (3)

A systematic approach to company-wide problems; the structure of deciding integrated policies and the administrative processes that are necessary to carry out policies. Senior Business Administration majors only or with permission of instructor.

BUS 4330—Special Problems in Business Administration (1-3)

Special problems of business administration are analyzed with the view of developing a practical solution. Prerequisite: BUS 3030 and permission of instructor.

BUS 4510—Career Internship in Business Administration (1-3)

Business Administration service laboratory (on-the-job experience) under faculty supervision. Prerequisite: BUS 3030. Supervision coordinated with Office of Career Services. Maximum of six hours. Graded S/U.

ECONOMICS

ECO 2000—Principles of Macroeconomics (3)

An introduction to the study of macroeconomics with an emphasis on the issues of inflation, unemployment and growth. Prerequisite to all advanced courses in the department except as noted. Offered in the fall.

ECO 2010—Principles of Microeconomics (3)

An introduction to the study of microeconomics with an emphasis on the individual actors, consumers, households, firms and resource owners. Prerequisite to all advanced courses in the department except as noted. Offered in the spring.

ECO 2020—Financial Markets and Institutions (3)

An introduction to financial markets, instruments, and institutions. Analyzes the economic role of money, credit, interest rates, financial intermediaries, and monetary policy. Examines recent changes and controversies within the financial services industry. Offered alternate years. Prerequisite: ECO 2000.

ECO 3070—The Global Economy (3)

Compares contemporary economies. Explores the institutions, organizations and policies that shape the global economic environment. Includes an evaluation of current policy concerns. Prerequisites: ECO 2000 or 2010.

ECO 3250—National Income (3)

Intermediate economic theory concerned with macroeconomics—national income accounts, factors affecting levels of economic activity, inflation, stabilization and economic growth. Offered alternate years. Prerequisites: ECO 2000, 2010. Also recommended MAT 1044 and BUS 3020.

ECO 3260—Managerial Economics (3)

An application of economic theory and techniques to decision-making problems faced by private, public, and not-for-profit institutions. Focuses on the efficient allocation of resources under both perfectly competitive and imperfectly competitive market situations. Offered alternate years. Prerequisites: ECO 2000, 2010. Also recommended: MAT 1044 and BUS 3020.

ECO 3300—International Economic Development (3)

An introduction to the economics of development in Africa, Asia, Latin America, and in the nations of Eastern Europe that are undergoing transition from socialism to capitalism. Relevant economic theory will be combined with institutional and structural analysis and Biblical principles to explore problems such as poverty, income inequality, unemployment and rural stagnation. The impact on development of education, health care, capital formation, trade, foreign assistance, foreign investment and macroeconomic policy will be examined. Prerequisite: ECO 2000 recommended. Offered in the spring of even numbered years.

ECO 3500—Economics of Poverty and Public Policy (3)

Examines the economic forces that shape poverty and public policy responses. Concepts of equity, efficiency, absolute vs. relative poverty and economic justice will be explored. Alternative approaches to policies in areas such as taxation, income redistribution, poverty, and equal opportunity will be analyzed from the perspective of policymakers and policy advocates. Offered in the spring of odd numbered years.

ECO 4330—Special Problems in Economics (1-3)

Self-study courses under faculty direction in areas of economics of special interest to students and not currently available in class. Including economic development, comparative economic systems, history of economic thought. Prerequisites: ECO 2000, 2010.

MARKETING

MKT 3100—Principles of Marketing (3)

Business activities in moving goods from production to final consumption. Prerequisite: ECO 2010 recommended but not required.

MKT 3130—Consumer Behavior (3)

Examination of the consumer decision process in a marketing context. Selected concepts from psychology, sociology, and anthropology are analyzed to develop the student's ability to understand and predict consumer response to the marketing efforts of organizations. Prerequisite: MKT 3100.

MKT 3150—Sales Fundamentals (3)

Introduces the basic principles of sales success, sales theory, sales techniques, and role playing. The history of selling is emphasized along with the sales person's role in today's society. The course applies communication theory and principles to the sales situation. Offered annually each fall and summer semester. The summer course includes fifty hours of instruction followed by a 10-12 week internship with Southwestern Company, a Nashville-based publisher. No prerequisites. Cross listed as COM 3150.

MKT 3200—Sales Management (3)

Organization of the sales department, sales planning and forecasting quotas, territories performance standards, and analysis and control of distribution cost. Includes fifty hours of instruction followed by a 10-12 week internship with Southwestern Company, a Nashville-based publisher. Prerequisite: MKT 3150. Cross listed as COM 3200.

MKT 3210—Seminar: Sales Training (3)

A study of the most effective ways of training salespersons. The student is taught responsibilities of a sales trainer and fulfills this role through interaction with sales training programs. This advanced course in sales training is intended for students with a relatively strong background in sales training and management. Includes fifty hours of instruction followed by a 10-12 week internship with Southwestern Company, a Nashville-based publisher. Summer only. Prerequisite: MKT 3150, 3200.

MKT 3220—Advertising Management (3)

Advertising as a function of marketing and merchandising; uses and limitations of advertising as a tool of management; fundamentals in getting a finished advertisement before potential customers; media selection; evaluation criticism and control of advertising. Prerequisite: MKT 3100; BUS 3030 recommended. Cross listed as COM 3220.

MKT 3330—Marketing Research (3)

Covers the fundamentals of marketing research, as applied to all types of profit and not-for-profit organizations. It focuses on the different types of marketing research (qualitative and quantitative) as well as the complex issues at each stage of the marketing research process, including research objectives, questionnaire construction (specifically for survey research – both traditional and Internet surveys), sampling, data collection, and statistical analysis. Finally, the course discusses responsibilities and issues related to the management of the research function and the use of research information by decision makers faced with a variety of strategic and operational challenges. The skills covered in this course will be applicable to marketing problems encountered in both consumer and business-to-business markets, and public and private sectors. Prerequisites: MKT 3100 and BUS 3020.

MKT 3400—International Marketing (3)

Examines the challenges of entering and operating effectively in foreign markets, managing problems, techniques and strategies needed to apply the marketing concept to the world marketplace, and also enabling the students to perceive international marketing as a managerial challenge. The course will deal with formulation and implementation of international marketing strategies, analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, and modification of marketing thinking and practice for foreign markets due to individual environmental differences. Emphasis will be placed on examining the relationship between the international activities of firms and the international, political, legal, and socio-cultural environments prevailing in foreign markets.

MKT 3500—Internet Marketing (3)

Designed to educate and equip students in acquiring basic skills in applying information technologies within the domain of marketing. The course will provide the fundamental knowledge and marketing perspective needed to successfully integrate the internet into the organization's marketing activities. Students will learn the importance of integrating offline and online strategies into the marketing mix for segmenting and targeting consumers. Topics covered include, among others, strategic planning and its tactical implementation in electronic marketing, target market analysis and identification, the internet's marketing capabilities and limitations, marketing channels and digital distribution management of customer and supplier relationships, concerns about privacy and ethics, marketing strategies using social media, the World Wide Web, the different functions and applications of the internet, and the impact of international internet marketing (IIM) on worldwide consumers.

MKT 4150—Marketing Management (3)

Designed to provide an in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. It discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution and promotion. Modern marketing problems are explored and analyzed from conceptual, legal, and ethical perspectives and alternatives are developed from a cross-functional perspective. Marketing information systems and the use of advanced technologies in marketing decision-making are also studied. Prerequisite: MKT 3100; MKT 3130 recommended.

MKT 4330—Special Problems in Marketing (1-3)

Critical review of the development of retailing thought and important retailing literature. Special and current problems and/or trends in retailing and their impact on the firms and society. Prerequisite: MKT 3100; MKT 3130 and 4150 recommended.

MKT 4510—Career Internship in Marketing (1-3)

Marketing Service Laboratory (on-the-job experience) under faculty direction. Supervision coordinated with the Office of Career Services. Prerequisite: minimum of six credits completed in marketing courses. Maximum of six hours. Graded S/U.

MUSIC BUSINESS

MUB 1100—Survey of Music Business (3)

A study of the theoretical foundations of the music industry with special emphasis given to practical applications. An in-depth study of organizations and a general overview of the industry. This course is offered each semester.

MUB 1150—Survey Practicum in Music Business (2)

Observation and participation in music business companies. Required of music business students and recommended to be taken in the Freshman year after completing MUB 1100. Forty (40) hours of observation are completed from the following areas: record company, music publishing, artist booking agency, music merchandising, music publicity, artist management and music studio. In addition, this course includes one (1) hour per week of classroom time for sharing experiences and their application to current music industry practices. Permission required. Graded S/U. Every semester.

MUB 1710—Music Industry Law (3)

A study of the principles and practices of law and management including contract negotiations, torts, crimes, and the relationship of law to the artist and to the market. Prerequisite: MUB 1100. This course is offered annually each spring semester.

MUB 1720—Field Experience in Music Business (2)

Observation, participation, and assisting in music business companies. Required of music business students. Forty (40) hours of field experience are required. In addition, this course includes one (1) hour per week of classroom time for sharing experiences and their application to current music industry practices. Permission required. Graded S/U. Every semester.

MUB 2200—Public Relations in the Music Industry (2)

A course dealing with public relations of the artist, company, and product including: press releases, press kits, press parties, artist kits, news for radio and television, printing bids, and color separation. Prerequisite: MUB 1100. This course is offered as demand requires.

MUB 2220—Music Publishing (3)

Course deals with the creation, development, exploitation and administration of song copyrights in all genres of music. Areas of focus will include the publisher/songwriter relationship, producing "song" demos, catalog valuation and development, licensing, print, international sub-publishing, sources of income, contracts, legal issues and challenges.

MUB 3200—Marketing in the Music Industry (2)

A study of the movement of the recorded and printed product from the studio to the ultimate consumer. It includes market structure and analysis, distribution, promotion, charts, airplay, and pricing. Prerequisite: MKT 3100. This course is offered annually each spring semester.

MUB 3210—Concert Management (2)

Course deals with the organization of concert promoting, contracts, riders, venues, audience projections and demographics, and finance. Prerequisite: MUB 1100. This course is offered during the spring semester.

MUB 3300—Artist Management (2)

Designed to familiarize the potential manager or music industry executive with the areas of involvement from the artist's perspective and to familiarize the potential artist with the manager's role. Students will learn how to find a manager and when a manager is needed. Prerequisite: MUB 1100. This course is offered during the fall semester.

MUB 3500—Operation of a Record Company (3)

A detailed overview of the record business from the creation of a record to making it available to consumers. Subjects will include staffing, administration, budgets, legal and business affairs, how performers are signed, production, sales, and distribution. Prerequisite: MUB 1100. This course is offered annually each spring semester.

MUB 4015—Senior Project (0)

Analogous to the traditional senior recital, this project is the culmination of the music business student's study. Through public performance, written documents, composing/ arranging, recording/engineering or combinations of these and other skills, the student will exhibit his or her mastery of the field of music business he/she has chosen. Graded S/U. Project Application must be submitted in semester prior to project.

MUB 4510—Music Business Internship (2-4)

An opportunity for the student to gain practical experience in music business. The student will apply in the semester prior to the anticipated internship period. The student must secure a faculty sponsor and a sponsoring agency in a field relating to particular specialization. All application forms will be completed and filed no later than one month before the semester during which the internship is to be done. Graded S/U.