Companies are constantly looking for motivated people to help sell their products as well as to keep their customers satisfied and informed. The
marketing concentration is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.
In addition to the required General Education courses, students choosing the
marketing concentration as their program of study will complete the following courses:
Business Administration Core Courses:
| ACT |
2210 |
Principles of Accounting I |
3 |
| ACT |
2220 |
Principles of Accounting II |
3 |
| BUS |
3020 |
Statistics for Business I |
3 |
| BUS |
3030 |
Principles of Management and Organizational Behavior |
3 |
| BUS |
4030 |
Business Finance |
3 |
| BUS |
4040 |
Business Law I |
3 |
| BUS |
4110 |
Business Policies |
3 |
| ECO |
2000 |
Principles of Macroeconomics |
3 |
| ECO |
2010 |
Principles of Microeconomics |
3 |
| ECO |
3070 |
Global Economy |
3 |
| ITI |
1500 |
Office and Internet Technologies |
2 |
| MKT |
3100 |
Principles of Marketing |
3 |
Marketing Concentration Courses:
| MKT |
3130 |
Consumer Behavior |
3 |
| MKT |
3150 |
Sales Fundamentals |
3 |
| MKT |
3220 |
Advertising Management |
3 |
| MKT |
3280 |
Services Marketing |
3 |
| MKT |
3300 |
Marketing Research |
3 |
| MKT |
4150 |
Marketing Management |
3 |
| MKT |
4510 |
Career Internship in Marketing |
3 |
| BUS |
4050 |
Business Law II |
3 |
| |
|
Choose 1 of the following: |
3 |
| BUS |
2250 |
Business Communications (3) |
|
| COM |
3000 |
Principles of Public Relations (3) |
|
| COM |
3600 |
Broadcast Advertising and Sales (3) |
|
| MKT |
3200 |
Sales Management (3) |
|
| MKT |
4330 |
Special Problems in Marketing (3) |
|