The Digital Multimedia Communication concentration of a BBA degree prepares students for careers in Internet based broadcasting and communication as well as traditional broadcasting and communication opportunities.  Positions in this field include e-commerce marketing, content development, Internet sales management, graphics design and multimedia. The program is an excellent choice for those students who want a general business education while still pursing more specific opportunities in technology based sales and communications. It is also an excellent program for those students who intend on continuing their education in an MBA or MBA/IT program.