Trevecca Nazarene University’s chapter for the American Marketing Association (AMA) has launched a new competition event that organizers hope to continue long in the future.
“I plan to host a competition for the Middle Tennessee area once a year,” said Dr. Roy Philip, associate professor of marketing and faculty sponsor of Trevecca’s AMA chapter. “AMA always has regional competitions, and we’ve received invitations from other schools this year to participate, but I want students that can’t go to have the experience.”
TNU-AMArketing is a competition event in which regional AMA chapters of AMA face off in various competition categories, such as best marketing plans or business strategies. A panel of judges—comprised of business professionals—select the winner.
Participants also get a chance to learn from a guest speaker and take part in a networking lunch.
The present school year, 2018-2019, marks the first year for the event. The most recent competition took place in Trevecca’s Zelma Waggoner Performance Hall on February 2. About 50 students participated, with junior marketing major Peyton Williams winning the “elevator speech” competition.
Philip was proud of Trevecca’s overall performance.
“I’m just proud of the resilience and the performance of TNU students,” he said. “They put away all fears to present, and shy students decided to take the challenge and try and did well. It was a good group and a good experience.”
The AMA chapters of Belmont University, Middle Tennessee State University (MTSU), and Western Kentucky University have all been invited to participate in the event, but so far MTSU was the only school with enough students to join the competition. All schools, however, have shown excitement and plan to participate this upcoming fall.
Philip says the competition event is meant to mirror and serve as practice for AMA members participating in the official AMA Intercollegiate Conference held each year. This year’s national conference is set for April 11-13 in New Orleans.
Abbi Buck, president of Trevecca’s AMA chapter, is among the students excited for the trip.
“I’m looking forward to the New Orleans trip because I’m excited to be around other business students from other schools and see different competitions unfold and how creative these students can be,” Buck, a sophomore, said.
The TNU AMArketing event is currently open for all business students, but in order to participate in the upcoming New Orleans AMA conference, students must be a member of Trevecca’s AMA chapter, which includes paying $50 in dues. This fee allows students to gain access to discounted prices for AMA events, exclusive content on the AMA website and access to job postings across the country.
Trevecca’s AMA chapter is relatively new on campus—the club is in its fourth year—and relatively small. Philip is excited for the future and the ways the chapter can help better prepare students for the future.
“I see our chapter doing more business ventures in the future—going out and doing marketing campaigns for companies and free ad campaigns,” he said. “I plan to get our members involved in a lot of projects in the future. And this yearly AMArketing competition will help get students excited.”
Buck agrees and strongly encourages other students to join Trevecca’s AMA chapter.
“I think people should consider joining to get the experience of what marketing is like before you enter the real world,” she said. “You get to meet some great people and be creative. You just get to learn more about what you can do as a person in general, and there’s a trip involved. That’s always an upside.”