Consistency is important.

Consistent training yields stronger athletes, while consistent practice creates better musicians. Consistency is important in scientific research and for writers honing their craft. Even in our faith, consistency in the worship and disciplines help us to grow.

Consistency is also important as a university. Trevecca Nazarene University is a Christian community providing education for leadership and service. The way we present that message to the world shapes our reputation—so we must be consistent in the way we represent the University and communicate our mission.

That includes our visual identity. Our visual identity, as represented in this manual, is designed to demonstrate Trevecca’s mission to the world. The design elements—including our logo, color palette and key messages—work together to embody that message and convey it to a larger audience.

It also includes the way we talk about and speak for the University, whether on the Internet, via social media or in other venues. In this manual, you’ll find guidelines that will help our message remain clear and consistent. All of the standards and guidelines presented in this manual are intended to provide a framework for consistent communications that effectively represent Trevecca Nazarene University. 

Dr. Dan Boone
President, Trevecca Nazarene University 

Brand manual guidelines