Corporate images are responsible to transfer the values of Trevecca Nazarene University to our customers or our potential customers. When using illustration and photography to enhance the user experience, choose images that express our brand values. 

 


Corporate Image

Photography is an essential part of the University. The TNU brand will benefit from a variety of photographic narratives.

Our students are involved in many activities in and out of campus, whether it’s studying, student- teaching, hanging out with friends. Every action- oriented shot tries to capture the reality of the moment as the student experiences it. Many times you can tell a story simply via a facial expression.

The best photographs tell a story using very interesting crops or techniques like motion blurs or shallow depth of field.

Portraits are best suited for news articles and specific testimonials. Choose backdrops with good natural light that complement the story. 


Cliches to Avoid

A | Using staged shots that are overused and just not believable.

B | Anything with giant puzzle pieces representing teamwork. 

C | Nobody saves for college in piggy banks or mason jars anymore or probably ever. 

D | Using staged shots of things that never happen. 

E | As inspirational as climbing mountains is, don’t use these photos unless you are promoting a mountain climbing expedition. 

F | NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NO. NEVER.