Departments that have an audience that is more concentrated from the main brand. 

Athletics 

School of Graduate and Continuing Studies 

External Relations

Athletics


These are the logo options, color usage, custom designed font, and secondary font used by athletics. If you would like more information, please contact the Marketing department. 

 


 

PURPLE

COLOR CODES
CMYK : C080 M097 Y025 K013
Pantone : 269C
RGB : R83 G44 B109
Web : #532c6d

DARK GREY

COLOR CODES
CMYK : C000 M000 Y000 K090
Pantone : 447C
RGB : R65 G64 B66
Web : #404041

WHITE

COLOR CODES
CMYK : C000 M000 Y000 K000
RGB : R255 G255 B255
Web : #ffffff

GREEN

COLOR CODES
CMYK : C027 M000 Y072 K000
RGB : R195 G026 B069
Pantone : 374C
Hex : #c3e86c


 

 

 

 

School of Graduate & Continuing Studies


MESSAGING

A. Use these terms as a guide. Trevecca’s tone is friendly and welcoming. Our tone is conversational, but more formal when needed. It should never feel stuffy, overly academic, institutional or pretentious. 

PERSONABLE/INSPIRING/PROFESSIONAL/
ENCOURAGING/AMBITIOUS/GOAL-DRIVEN/UNCLUTTERED

IMAGERY

B. One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places. 

TYPOGRAPHY

C. Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here

COLORS

D. Only use purple, grey and white as indicated here. See Colors page for specific information. 

 

External Relations


Logo & Tagline

A. Use logo in white when using dark backgrounds. Use logo in 269 or 90% black when using light backgrounds. Tagline may be used on its own. Use it in white on dark backgrounds, and 269 on light backgrounds. 

 

Colors

B. Only use purple, grey and white as indicated here. See Colors page for specific information. 

Typography

C. Only use fonts shown here.

Messaging

D. For alumni, Trevecca is the University that feels like home, providing a sense of pride and a network of friendly connections because of shared foundation, focus and ideals. Use these terms as a guide. 

Elegant
High-Class
Spacious
Humble
Respectful

Imagery

E. One primary focus using shallow depth of field. Use a lot of negative space. Only use real people and places.