Typography plays an important role in communicating an overall tone and quality. We have selected Helvetica Neue, Source San Pro, Playfair Display & Baskerville. 

Primary Sans Serif Font

Helvetica Neue

This typeface, designed by Max Miedinger at the Haas’sche Schriftgiesserei, has become one of the most famous and popular typefaces in the world. It forms an integral part of many printers and operating systems.

In 1983, D. Stempel AG redesigned and digitized the “Neue Helvetica” typeface for Linotype and made it a self-contained font family. The Neue Helvetica sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and neutral, and can be used for all types of communication. 

Font Specification

FONT NAME : HELVETICA NEUE
STYLES SHOWN : REGULAR, BOLD, ITALIC 


 

Primary Serif Font (Headlines) | Secondary Serif Font (Body)

PlayFair Display

As the name indicates, Playfair Display is well suited for titling and headlines. It has an extra large x-height and short descenders. It can be set with no leading if space is tight, for instance in news headlines, or for stylistic effect in titles. Capitals are extra short, and only very slightly heavier than the lowercase characters. This helps achieve a more even typographical color when typesetting proper nouns and initialisms.

Font Specification

FONT NAME : PLAYFAIR-DISPLAY
STYLE : REGULAR, BOLD, ITALIC
DESIGNER :  Claus Eggers Sørensen 

 


 

Primary Serif Font

Baskerville

Baskerville’s typeface was the culmination of a large series of experiments. The result was a typeface that reflected John Baskerville’s ideals of perfection, where he chose simplicity and quiet refinement. His background as a writing master is evident in the distinctive swash tail on the uppercase Q and in the cursive serifs in his italic. 

Font Specification

FONT NAME : BASKERVILLE
STYLE : REGULAR, BOLD, ITALIC 
DESIGNER : John Baskerville

 


 

Secondary Sans Serif Font

Bebas Neue

Bebas Neue is a free font which is licensed under the SIL Open Font License 1.1. Designed by Ryoichi Tsunekawa. When you need lowercase or more impact for titling, please try Dharma Gothic and Rama Gothic. 
When you need body-text font matching with this Bebas family, please try our Bio Sans font family. 
Mocha Mattari is a distressed, vintage-effected font based on this Bebas Neue and Bebas Kai is another free font which derived from original Bebas font.in upright and italic styles. 

Font Specification

FONT NAME : BEBAS NEUE
STYLE : LIGHT, BOOK, REGULAR, BOLD
DESIGNER : Ryoichi Tsunekawa

Link for Download

 


 

Secondary Sans Serif Font

Source San Pro

Source Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open-source font family from Adobe, distributed under the SIL Open Font License.

The typeface is inspired by the forms of the American Type Founders’ gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms. It is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles. 

Font Specification

FONT NAME : SOURCE SAN PRO
STYLE : LIGHT, REGULAR, BOLD
DESIGNER : Paul D. Hunt
VERSION : 01

Link for Download