Sport and Entertainment Management (M.S.)

Trevecca’s online Master of Science in sport and entertainment management prepares students for a career in the industry by balancing learning and real-world partnerships with global sport and entertainment businesses and practitioners. Students will be equipped with critical thinking, authentic experiences and a richer understanding of the industry that will set them apart from their competitors.

Upcoming Start Dates:

Online:
Mar. 28, 2023

Behind every must-see show and huge home game that fans flock to see, there are hundreds of behind-the-scenes challenges and decisions that require a sharp mind and a cool hand. If you’re driven by the thrill of leading a team, satisfying fans and pulling off the ultimate event, this program in the heart of a major entertainment market can prepare you like no other.

Program Benefits

  • Nashville is a booming center of sports and entertainment. It is home to the Tennessee Titans, Nashville Predators, Nashville SC, Nashville Sounds and countless entertainment venues and events. Connect and learn from experts from Nashville and around the world. 
  • Graduate with the skills and credentials you need to be competitive in the job market. 
  • Learn from faculty who possess advanced degrees in their fields, who have relevant and valuable real-world experience, and who make an effort to know you personally.
  • Take part in a mentorship program, where you will be paired with a professional mentor to complete research while growing your network and critical thinking skills.

What to Expect 

When you choose to study in the online Master of Science in sport and entertainment management program, you will gain knowledge that applies to your future career, utilizing partnerships within the industry that result in a quality, online, educational experience. You will be able to connect with mentors who are experts in their field. This program culminates in a capstone research project which will be undertaken with a professional partner, setting this degree apart from similar programs at other universities.

Why Choose Trevecca? 

Founded in 1901 and a leader in online education for more than two decades, Trevecca has been recognized nationally and locally for providing our students with the highest level of academic quality and rigor. We offer a holistic education focused on the intellectual, social, emotional, physical and spiritual health of all the students in our diverse student body. As a Christian university, we offer programs that explore the ways faith and education intersect. We are committed to sending out graduates who strive to make a positive impact as servant leaders in their industries and careers.

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Course Descriptions

Get details on all the courses you'll complete as you work toward this degree at Trevecca.

Financial Aid & Costs

Financial Aid

Nearly every student at Trevecca receives some form of assistance in paying for college. Learn all about the affordability of a TNU education and options for receiving aid.

Learn More

Here’s a look at the approximate tuition rates you could expect for this program at Trevecca, including the cost per credit hour and the total tuition expense for the full degree program. Please note that rates and fees are subject to change.

Here’s a look at the approximate tuition rates you could expect for this program at Trevecca, including the cost per credit hour and the total tuition expense for the full degree program. Please note that rates and fees are subject to change.

Cost/Credit Hour

$525

Hours

34

Tuition Cost*

$17,850

*$100 tech. fee assessed per course. Books are not included.

The following are required for admission in this program at Trevecca.

  1. Possess a bachelor's degree from an institution accredited by a CHEA-recognized regional accrediting agency or the Association for Biblical Higher Education. Students who do not meet these degree requirements may be conditionally accepted in accordance with the Conditional Admission Policy.
  2. 2.75 cumulative GPA for all prior coursework
  3. Completion of a college-level math course with a grade of C or better. 
  4. Completion of a college-level English course with a grade of C or better.
  5. Provide a photocopy of government-issued identification (e.g., driver's license, state ID, military ID, passport). This requirement ensures that Trevecca complies with the U.S. Department of Education expectations for student verification. (This is only required for students enrolled in an online program.)

Getting Started

  1. Complete the online application (it's free!). No GRE or GMAT scores required.
    Need help applying? Read the step-by-step instructions here!
  2. Fill out FAFSA to be considered for financial aid.
  3. Request official transcripts from your undergraduate institution.
  4. Submit your immunization records (online students exempted). Tennessee state law requires all colleges and universities to obtain immunization information from students. Please reference these instructions to properly submit your records.
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Career Opportunities

The career paths for graduates of the program are diverse and students will be prepared to thrive in a range of competitive sectors. Potential job opportunities include:

  • Athletic director 
  • Business manager
  • Event coordinator 
  • Facility manager 
  • Marketing specialist
  • Social media coordinator 
  • Digital marketing manager 
  • Fan engagement
  • Sponsorship coordinator 
  • Corporate partnership coordinator 
  • Business owner 

Graduates can also work for complementary companies that have a direct relationship to sport and entertainment companies such as: insurance, sporting goods, apparel, automotive, banking, electronics, food service companies, hospitality, tourism, fitness/nutrition and financial services.

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Course Descriptions

Get details on all the courses you’ll complete as you work toward this degree at Trevecca.


Foundations for Graduate Business Studies
BUS 5900

This course will cover topics needed for success in a graduate business program including critical thinking, oral and written communication, research, and analysis skills. 

PREREQUISITE: The course must be passed with a C or better before any other MBA courses may be taken.

Introduction to Graduate Business Studies
BUS 6000

This course will introduce students to the key topics of business. Students will cover all the areas addressed in the Trevecca MBA program including: leadership, organizational behavior, statistics, economics, ethics, organizational culture, IT management, accounting, finance, and marketing. Additionally, this course will cover topics needed for success in a graduate business program including critical thinking, oral and written communication, research, and analysis skills. This course is six weeks in duration.

Organizational Behavior and Leadership
BUS 5013

Serves as the foundation for the program by providing a survey of key management theories and terminology. Both classical approaches and contemporary conceptualizations of management are studied. Special emphasis is placed on leadership, motivation, culture, team building, and organizational communication.

Accounting and Finance for Managers
BUS 6015
Students are introduced to basic concepts of financial and managerial accounting and business finance. The first half of the course focuses on accounting, while the second portion covers finance. Accrual accounting, the accounting equation and the financial statements required by generally accepted accounting principles comprise the financial accounting portion. Managerial accounting topics include manufacturing/product costs such as direct labor, direct material and overhead as well as fixed and variable costs. Business finance includes an introduction to financial statement ratio analysis, time value of money concepts and basic capital budgeting techniques.
Leading and Building Teams
MOL 5300

This course examines the processes involved in assessing, diagnosing, and improving teams within organizations. The role of followership and the leader/follower relationship will be explored through the lens of team development and collaborative leadership. Case studies, assessments, and diagnostic tools will be used to examine, from a global perspective, the development and functions of various teams types (i.e., virtual, cross-cultural, and self-directed).

The Legal Environment of Business
BUS 6223

Provides fundamental knowledge of legal concepts and principles important to business decision-making. Topics include the legal system, torts and product liability, contracts, agency, forms of business organization, employment law, and government regulation.

Global and Economic Environment
ECO 5023

Familiarizes students with the economic forces, institutions, and policies that govern the environment in which business operates. Changes in both the national and global economy are explored from managerial, market and financial perspectives. Topics include opportunity cost, demand and supply, industrial organization, antitrust, deregulation, fiscal and monetary policies, trade policies, and exchange rates.

Seminar in Sport and Entertainment Management
SEM 6100

A gateway experience for incoming Master of Science in Sport and Entertainment Management students. Students will be introduced to sport and entertainment topics including management, leadership, traditional marketing and sales, digital marketing, and event and venue management. Current practitioners will engage with students to provide insight into the sport and entertainment industry and serve as mentors.

Sales and Marketing
SEM 6200

This course investigates principles and processes in marketing and sales focusing on the role marketing plays in planning and decision making for attracting fans and sponsors. The marketing mix will be explored through theory and practical applications. The course also addresses the importance of sales, focusing on ticketing, corporate sales and group sales, relationship building, and customer service. A gateway experience for incoming Master of Science in Sport and Entertainment Management students. Students will be introduced to sport and entertainment topics including management, leadership, traditional marketing and sales, digital marketing, and event and venue management. Current practitioners will engage with students to provide insight into the sport and entertainment industry and serve as mentors.

Fan Engagement Strategies
SEM 6300

Building upon traditional marketing principles, this course focuses on digital strategies and tactics and social media content as a means of achieving organizational goals and enhancing the fan experience. Students will gain an understanding of fan engagement strategies with current and future customers through digital and social media marketing and how those interactions are evaluated.

Event and Venue Management
SEM 6400

An exploration of event and venue management is discussed through the study of planning, funding, operations, risk management, key stakeholders, and promotions.

Contemporary Issues and Ethics
SEM 6500

Current issues and ethical dilemmas that exist in sport and entertainment organizations will be discussed. Students will connect them to managerial decision-making within the sport and entertainment industries. Application of these theories and ethical decision-making will be displayed through in class debates and case studies.

Capstone Research Project
SEM 6600

The culminating course in the MS program requires students to engage in a research or creative project in their area of interest. The inquiry-driven and practice-centered project will serve as proof of mastery of the content and skills gained through the degree requirements. Approval by academic advisor and sport and entertainment management program coordinator are required.