Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.

Your degree is built on a solid business foundation.

Trevecca's marketing concentration is built around a business administration core. This will provide you with an extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills.

Your classes will prepare you to think and present like a marketer.

Marketing is about helping people better understand their situations and providing them with accurate and timely solutions to their problems. Requires marketing courses in consumer behavior, sales fundamentals, advertising management, marketing research, and marketing management will equip you to do just that. 

Your marketing courses will be "real-world" relevant.

At Trevecca, you will not only encounter classic marketing theories and practices, but you will also be exposed to many of the latest marketing strategies and methods. You will take courses in Internet marketing and international marketing--two of today's most exciting areas in marketing--as well as a technology course in databases and spreadsheets.

Your internship could lead to a job.

Nashville offers many opportunities for marketing internships, which often lead to good jobs. One recent graduate turned an internship with the Nashville Predators into a full-time job managing the sale of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchisee into a position as a corporate trainer. 

Marketing sites of interest:

Marketing Curriculum