Trevecca’s Bachelor of Business Administration in marketing gives you a solid foundation in both business and marketing principles so you are prepared to analyze company and customer situations and relationships and to implement effective strategies and solutions. Your coursework culminates in a career internship, giving you valuable experience upon which to build a successful career.
- Graduate with the skills and experience you need to be competitive in the job market.
- Learn from faculty who possess high degrees in their fields, who have relevant and valuable real-world experience and who make an effort to know you personally.
- Enjoy our small class sizes and supportive campus community.
- Gain access to the 40,000+ businesses of Nashville where internship and employment opportunities abound.
What to Expect
As a student in Trevecca’s BBA in marketing program, you’ll gain a solid foundation in both business and marketing principles. Our business curriculum equips you with courses in accounting, finance, marketing, law and quantitative analysis so that you’ll understand every major facet of business.
You’ll also be trained in essential marketing principles so that you can help your company and/or client analyze their situation and solve their problems with effective and timely strategies. Marketing coursework includes topics like communication, consumer behavior, sales fundamentals, advertising strategies, market research, internet marketing, international marketing and quality customer service. Our curriculum includes hands-on learning opportunities and class simulations using the latest marketing methods and technologies.
At Trevecca, your learning continues outside of the classroom where you can take part in the Nashville American Marketing Association student club. Your degree also culminates in an exciting internship, giving you the chance to gain valuable hands-on experience and to establish professional networking contacts. One of our recent graduates turned an internship with the Nashville Predators into a full-time job managing the sales of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchise into a position as a corporate trainer.
Why Choose Trevecca?
Founded in 1901 and a leader in online education for more than two decades, Trevecca helps students discover and pursue an individual calling by providing innovative instruction; cultivating a supportive, Christ-centered community; and establishing relationships that open doors.
Recognized nationally and locally for academic quality, Trevecca has earned a reputation for providing the world with servant leaders, problem solvers and difference makers. Trevecca’s holistic approach to education encompasses intellectual, social, emotional, physical and spiritual growth.
As a Christian university, we offer programs that explore the ways faith intersects with your field of study. This means you can gain your marketing degree in a supportive, Christian community with small classroom sizes and engaged faculty members who care about you and your goals.
Companies are constantly looking for motivated professionals to help sell their products and keep their customers satisfied and informed. Your BBA in marketing prepares you to help meet those needs. Not only does your degree offer you an incredible foundation on which to build a successful and lucrative career, but it positions you well for graduate studies if you choose to continue your education. More specifically, your BBA in marketing from Trevecca prepares you to succeed in roles/fields such as:
- Market research analyst
- Search engine optimization
- Pay-per-click advertising
- Digital marketing analyst
- Content writing
- Graphic design
- Social media marketing manager
- Product marketing manager
- Admissions representative
- Brand product manager
- Event/meeting planner
- Marketing assistant
- Public relations manager
- Sales representative