Trevecca Brand Manual
Sub Brands
Departments and initiatives that have an audience that is more concentrated from the main brand and more external facing in nature.
Athletics
These are the logo options, color usage, custom designed font, and secondary font used by athletics. Please note that subtle details and elements of these logos (including the Trojan design) have been updated over time. Always verify you're using the most up-to-date version of the Trevecca Athletics logos. If you would like more information, please contact the Office of Marketing and Communications.
- The Logo
- The Colors
- The Typography
The Logo


Using the correct Trojan Logo
The design of the Trojan logo was recently updated. Updates include the color, overall shape and changes to particular markings and details. The easiest way to determine the difference between the outdated and updated version is to notice the ear of the helmet. The ear area of the updated version is designed with simple circles.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
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DARK GREYCMYK: C000 M000 Y000 K090 |
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GREENCMYK: C027 M000 Y072 K000 |
The Typography
School of Graduate and Continuing Studies
- Messaging
- Imagery
- The Colors
- The Typography
Messaging
Use these terms as a guide. Trevecca’s tone is friendly and welcoming. Our tone is conversational, but more formal when needed. It should never feel stuffy, overly academic, institutional or pretentious.
- Personable
- Inspiring
- Professional
- Encouraging
- Ambitious
- Goal-driven
- Uncluttered
Imagery
One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
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DARK GREYCMYK: C000 M000 Y000 K090 |
The Typography
Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here.
Office of University Engagement
- The Logo & Tagline
- Messaging
- Imagery
- The Colors
- The Typography
The Logo & Tagline
Use logo in white when using dark backgrounds. Use logo in 269 or 90% black when using light backgrounds. Tagline may be used on its own. Use it in white on dark backgrounds, and 269 on light backgrounds.
Messaging
For alumni, Trevecca is the University that feels like home, providing a sense of pride and a network of friendly connections because of shared foundation, focus and ideals. Use these terms as a guide.
- Elegant
- High-Class
- Spacious
- Humble
- Respectful
Imagery
One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
|||
DARK GREYCMYK: C000 M000 Y000 K090 |
The Typography
Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here.