The Logo
Using the correct Trojan Logo
The design of the Trojan logo was recently updated. Updates include the color, overall shape and changes to particular markings and details. The easiest way to determine the difference between the outdated and updated version is to notice the ear of the helmet. The ear area of the updated version is designed with simple circles.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
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DARK GREYCMYK: C000 M000 Y000 K090 |
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GREENCMYK: C027 M000 Y072 K000 |
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The Typography
Messaging
Use these terms as a guide. Trevecca’s tone is friendly and welcoming. Our tone is conversational, but more formal when needed. It should never feel stuffy, overly academic, institutional or pretentious.
- Personable
- Inspiring
- Professional
- Encouraging
- Ambitious
- Goal-driven
- Uncluttered
Imagery
One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
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DARK GREYCMYK: C000 M000 Y000 K090 |
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The Typography
Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here.
The Logo & Tagline
Use logo in white when using dark backgrounds. Use logo in 269 or 90% black when using light backgrounds. Tagline may be used on its own. Use it in white on dark backgrounds, and 269 on light backgrounds.
Messaging
For alumni, Trevecca is the University that feels like home, providing a sense of pride and a network of friendly connections because of shared foundation, focus and ideals. Use these terms as a guide.
- Elegant
- High-Class
- Spacious
- Humble
- Respectful
Imagery
One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places.
The Colors
PURPLECMYK: C080 M097 Y025 K013 |
WHITECMYK: C000 M000 Y000 K000 |
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DARK GREYCMYK: C000 M000 Y000 K090 |
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The Typography
Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here.