Trevecca Brand Manual

The Logo

The primary logo is our standard identifying mark for Athletics. When space allows, this mark must be present on all apparel and outgoing communications. This mark is best in use for digital and printed collateral and may be replaced by the Trojan head or team wordmark when embroidered. The primary logo and team marks are only approved for use by, or in reference to, sanctioned Trevecca teams participating at the conference level.

Trojan Secondary Mark

The Trojan Head is our second identifying mark. This mark, or another secondary alternative, must be present on all apparel and outgoing communications if the primary logo is not visible.

The Colors

Primary Color System

The Typography

Trojans Oblique

Trojans Upright

Supporting Typeface

Montserrat

The Logo & Tagline

Use logo in white when using dark backgrounds. Use logo in 269 or 90% black when using light backgrounds. Tagline may be used on its own. Use it in white on dark backgrounds, and 269 on light backgrounds.

Messaging

For alumni, Trevecca is the University that feels like home, providing a sense of pride and a network of friendly connections because of shared foundation, focus and ideals. Use these terms as a guide. 

• Elegant
• High-Class
• Spacious
• Humble
• Respectful

Imagery

One primary focus using shallow depth of field. Use a lot of negative space. When possible, only use real people and places.

The Colors

The Typography

Only use PlayFair Display, Helvetica Neue and Bebas Neue fonts listed here.