Data Analytics Management

Serves as the foundation for the program by providing a survey of key management theories and terminology. Both classical approaches and contemporary conceptualizations of management are studied. Special emphasis is placed on leadership, motivation, culture, team building, and organizational communication.

Students are introduced to basic concepts of financial and managerial accounting and business finance. The first half of the course focuses on accounting, while the second portion covers finance. Accrual accounting, the accounting equation and the financial statements required by generally accepted accounting principles comprise the financial accounting portion. Managerial accounting topics include manufacturing/product costs such as direct labor, direct material and overhead as well as fixed and variable costs. Business finance includes an introduction to financial statement ratio analysis, time value of money concepts and basic capital budgeting techniques.

Familiarizes students with the economic forces, institutions, and policies that govern the environment in which business operates. Changes in both the national and global economy are explored from managerial, market and financial perspectives. Topics include opportunity cost, demand and supply, industrial organization, antitrust, deregulation, fiscal and monetary policies, trade policies, and exchange rates.

This course focuses on the many managerial and technical problems confronting the management of information technology (IT) resources. It is designed to equip the manager with an understanding of the strategic, tactical, and operational planning of an information technology organization. It provides an introduction to managing IT as a resource that creates business value. Using cases and research, students will discover how to determine what comprises a good IT investment portfolio. Students will also be introduced to a variety of IT governance structures and will focus on the important components to be considered when determining how one will govern an organization's information technology needs and resources. Key components to be considered include alignment of IT with the business, responsibility and accountability in the use of resources, consideration of risk and business continuance, and organizational compliance and performance.

Provides participants with tools and techniques to perform data analysis and hypothesis testing in order to make data-based management decisions. Data collected from students' organizations is used throughout this course to answer practical, "real-world" research questions. Topics include basic statistics, control charts, one-sided mean tests, two-sided mean tests, variance comparison, correlation analysis, and introduction to experimental design.

Focuses on the importance of modern organizations being market driven and globally competitive. It examines the role of the marketing function and fundamentals, such as market segmentation, targeting, product life cycle, new product planning, distribution strategies, pricing, promotion, forecasting, market analysis, and competitor analysis. Students conduct marketing audits of actual organizations.